Join one of the Primary Professional Fitters to explore Primary's exceptional undergarments curated with intent.
Explore and try our range and enjoy a sneak peek of the new styles and colours for spring.
What to expect
Indulge in a bespoke lingerie experience like no other at the Primary Suite. By appointment only, exceptional undergarments and unparalleled fitting expertise come together to offer you a comforting and inviting shopping experience.
Hosted by the newly renovated Lyall Hotel, you will browse our range of international brands, enjoy a glass of champagne or choose from our selection of artisanal refreshments.
Our expert fitters provide personalised consultations to ensure every piece complements, making each visit a celebration of style and sophistication. Discover the art of perfect fitting and elevate your lingerie experience to new heights.
Will there be an opportunity to try on the undergarments?
Absolutely, as well as viewing the full collection, all sizes will available to try.
Which sizes will be available?
Our full size range will be available at the Primary Suite. Please feel free to browse our online store to see our size availability.
Do I have to make a purchase?
No, you are welcome to browse the Primary collections and enjoy the experience of the Primary Suite.
When is the Primary Suite open?
Primary Suite will be open by appointment only Friday 13th and Saturday 14th September 2024.
Do I need an appointment?
Because this is an exclusive event and places are limited, we require all visitors to register prior to attending. To reserve your place, visit the booking page or email hello@primarystore.com.au for more information.
How long are the appointments for?
Each appointment at the Primary Suite will be approximately 45 minutes long.
How do I get there?
The Primary Suite is at The Lyall Hotel in Murphy Street South Yarra.
If driving, there is on-street parking available on Murphy Street. If arriving by public transport, The Lyall Hotel is in close walking distance to South Yarra Station and the number 58 tram.
Can I bring a friend or family member?
Absolutely, we can accomodate up to three guests per appointment. We would be grateful if you let us know in the booking form or prior to your arrival through hello@primarystore.com.au
Primary Suite
The Lyall Hotel
Murphy Street, South Yarra
By Appointment Only
Friday 13th Sept. 10am-8pm
Saturday 14th Sept. 10am-6pm
