https://primarystore.com.au/blogs/news/why-primary-is-not-holding-a-black-friday-sale-and-what-we-re-offering-instead 2024-11-21T15:05:48+11:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/Copy_of_Banner_Website_ByeBraNew_2.png?v=1732161061 Why Primary Is not holding a Black Friday Sale (And What We’re Offering Instead) https://primarystore.com.au/blogs/news/the-primary-way 2025-02-21T16:50:59+11:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/Banner_Website_PriamryWayBlog_A.png?v=1740117059 The Primary Way https://primarystore.com.au/blogs/news/iwd2025-jenna-hipgrave 2025-07-16T14:23:08+10:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/h.walker_hungry_workshop_studio-2WEB_564687da-fd5d-4fa5-adf8-a6aefba06f94.jpg?v=1752639788 Every Woman's Story Matters | Jenna Hipgrave https://primarystore.com.au/blogs/news/how-to-wash-your-bras-properly 2025-07-16T14:48:29+10:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/ValentinesDay2025_Banner_Website_A.png?v=1752641309 How to wash your bras | The Primary Way https://primarystore.com.au/blogs/news/primary-personals-size-advice 2025-07-16T14:22:26+10:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/250606_EuroVacay.png?v=1752639746 I’m a seamless lover between sizes https://primarystore.com.au/blogs/news/myth-busting-5-common-underwear-rules-as-seen-on-the-style-ish-podcast 2026-09-14T09:05:47+10:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/Screenshot_2025-08-15_at_2.41.08_pm.png?v=1755233178 Myth-Busting 5 Common Underwear Rules - As Heard on the Style-ish Podcast https://primarystore.com.au/blogs/news/a-considered-note-in-between-the-noise 2026-07-27T09:54:37+10:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/WebBanner.png?v=1763236031 A Considered Note In Between The Noise https://primarystore.com.au/blogs/news/major-moment-the-cappellazzo-grand-showcase-at-the-melbourne-fashion-festival 2026-03-02T14:38:09+11:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/10.png?v=1772422689 Major Moment: The Cappellazzo Grand Showcase at the Melbourne Fashion Festival https://primarystore.com.au/blogs/news/every-womans-story-matters-ela-onur-founder-of-else-lingerie 2026-03-12T14:03:27+11:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/1_a303fb42-b9f3-4fb7-aba9-acaed0495378.png?v=1773284607 Every Woman's Story Matters | Ela Onur, Founder of Else Lingerie https://primarystore.com.au/blogs/news/the-best-australian-stores-to-buy-lingerie-in-2026 2026-03-12T14:03:46+11:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/4_5995d1f6-883f-4ba4-9b9d-009da7d6f23e.png?v=1773284626 The Best Australian Stores to Buy Lingerie in 2026 https://primarystore.com.au/blogs/news/the-art-of-curating-lingerie-why-primary-brings-international-brands-to-australia 2026-04-30T20:30:22+10:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/260430_BlogPost_Banners.png?v=1777545022 The Art of Curating Lingerie: Why Primary Brings International Brands to Australia https://primarystore.com.au/blogs/news/affordable-luxury-lingerie-what-it-actually-means 2026-05-07T20:40:01+10:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/260430_BlogPost_Banners_3047b4f1-c4f4-4cca-936b-1e7c92390cd7.png?v=1777545659 Affordable Luxury Lingerie: What It Actually Means https://primarystore.com.au/blogs/news/introducing-nany-blouses-why-we-chose-pyjamas 2026-05-04T08:08:39+10:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/260430_BlogPost_Banners_74b886f0-ac29-4fb0-a448-90aefce8726d.png?v=1777846119 Introducing Nany Blouses: Why We Chose Pyjamas and Why Nany https://primarystore.com.au/blogs/news/a-guide-to-finding-beautiful-lingerie-in-melbourne 2026-05-10T09:04:04+10:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/260430_BlogPost_Banners4.png?v=1777849669 A Guide to Finding Beautiful Lingerie in Melbourne https://primarystore.com.au/blogs/news/why-we-introduced-try-primary-at-home 2026-05-14T12:09:54+10:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/260430_BlogPost_Banners_199a9d7a-33bb-466d-8af9-0eb7f04907f7.png?v=1778724594 Why We Introduced Try Primary At Home https://primarystore.com.au/blogs/news/blogs-news-nude-bras 2026-06-09T17:01:53+10:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/260430_BlogPost_Banners_9ccf88d2-0bb7-4a84-8996-eaee42fdc738.png?v=1780988513 Nude Bras - What the Word Actually Means, and What This Collection Is Really For https://primarystore.com.au/blogs/news/what-to-pack-lingerie-europe 2026-06-10T13:53:03+10:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/8_bcd0ffe1-995b-4c05-a88c-58a3d9f7cc8e.png?v=1781063583 What to Pack in Your Lingerie Bag for Europe https://primarystore.com.au/blogs/news/hot-weather-lingerie-solutions-kit 2026-06-11T14:00:05+10:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/7_abb694d7-73b2-4d4f-a153-255ebe8bd3a5.png?v=1781063714 The Hot Weather Solutions Kit — Nipple Covers, Anti-Chafe Shorts, Body Tape, and More https://primarystore.com.au/blogs/news/why-every-review-you-leave-with-primary-supports-ovarian-cancer-research 2026-09-22T19:02:23+10:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/1_a5bdb97b-ce8e-4ad4-9646-8ca8d715be04.png?v=1781504238 Why every review you leave with Primary supports ovarian cancer research https://primarystore.com.au/blogs/news/our-first-shoot 2026-06-18T13:33:32+10:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/1_37925ba9-f269-44dc-91c4-248e80ebf504.png?v=1781753612 Our first shoot https://primarystore.com.au/blogs/news/bralette-vs-bra-a-considered-guide-to-choosing 2026-06-29T08:28:30+10:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/0009-8597879553938618075.png?v=1782685710 Bralette vs Bra: A Considered Guide to Choosing https://primarystore.com.au/blogs/news/what-to-wear-under-a-backless-dress-from-adhesive-to-convertible 2026-07-06T12:34:17+10:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/0007-2198265223140581631.png?v=1783305257 What to Wear Under a Backless Dress: From Adhesive to Convertible https://primarystore.com.au/blogs/news/how-to-shop-for-a-bra-when-the-brand-is-international 2026-07-06T12:22:49+10:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/12_65728ab2-1d23-41f7-b14d-954ccaee0564.png?v=1783304569 How to Shop for a Bra When the Brand Is International https://primarystore.com.au/blogs/news/wire-free-bras-what-to-look-for-beyond-comfort 2026-09-14T09:14:57+10:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/10_6a40d225-4389-4e5c-95b0-1e8baf9249bf.png?v=1783305475 Wire-Free Bras: What to Look For Beyond Comfort https://primarystore.com.au/blogs/news/on-our-mid-year-sale-and-why-we-rarely-have-one 2026-07-10T17:00:05+10:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/IMG_2580_ec349f7e-e447-4650-81cd-8ddf21d7ee0d.jpg?v=1783306732 On Our Mid-Year Sale, and Why We Rarely Have One https://primarystore.com.au/blogs/news/introducing-nette-rose-cape-towns-joyful-lace-now-at-primary 2026-07-20T08:00:02+10:00 weekly https://primarystore.com.au/blogs/news/where-to-buy-nette-rose-in-australia 2026-07-27T08:00:06+10:00 weekly https://primarystore.com.au/blogs/news/nette-rose-a-guide-to-fit-and-everyday-styling 2026-08-03T08:00:05+10:00 weekly https://primarystore.com.au/blogs/news/inside-elses-atelier-in-istanbul 2026-08-20T16:12:08+10:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/1_f0138964-12d5-4592-8d8d-5c2d956f98b5.png?v=1787206328 Inside Else's Atelier in Istanbul https://primarystore.com.au/blogs/news/understanding-sister-sizing 2026-08-31T15:21:12+10:00 weekly https://primarystore.com.au/blogs/news/why-we-brought-understatement-into-the-range 2026-09-18T14:10:34+10:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/14_952ab37f-7539-4962-ac8b-456dbec55f08.png?v=1789704634 Why We Brought Understatement Into Primary https://primarystore.com.au/blogs/news/what-regular-and-support-sizing-actually-means 2026-09-23T09:00:03+10:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/18_be6d1de4-7c94-42c9-a561-b1ab1a28ce38.png?v=1789705235 What Regular and Support Sizing Actually Means in the Understatement Collection https://primarystore.com.au/blogs/news/the-case-for-wire-free 2026-09-25T09:00:02+10:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/17_c50ac4a2-95c0-4f77-bf9b-ff997075aeca.png?v=1789705865 The Case for Wire-Free https://primarystore.com.au/blogs/news/choosing-a-support-size-one-letter-down 2026-09-28T09:00:01+10:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/20_cdae2a6e-ab50-4aec-b61c-0b0d822506d1.png?v=1789706113 Choosing an Understatement Support Size, One Letter Down https://primarystore.com.au/blogs/news/what-we-look-for-before-a-brand-joins-primary 2026-09-30T09:00:04+10:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/22.png?v=1789706297 What We Look for Before a Brand Joins Primary https://primarystore.com.au/blogs/news/a-note-on-our-donation-partner-and-what-happens-next 2026-09-22T19:06:51+10:00 weekly https://cdn.shopify.com/s/files/1/0636/5252/8266/articles/1_41543706-e691-47d4-afe3-0ba27064bfc8.png?v=1790068011 A note on our donation partner, and what happens next