https://primarystore.com.au/collections/bare 2026-07-24T15:21:17+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/bare.png?v=1784863097 Bare https://primarystore.com.au/collections/undies 2026-07-24T15:19:53+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/undies.png?v=1784863120 Underwear https://primarystore.com.au/collections/bralettes 2026-07-24T15:19:58+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/bralettes_9d70b0c3-864a-4bca-ba08-aa1c97715582.png?v=1784863100 Bralettes https://primarystore.com.au/collections/bodysuits 2026-07-24T15:20:22+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/bodysuits_de4f255b-600b-476d-a1cf-e6998d3e0085.png?v=1784863099 Bodysuits https://primarystore.com.au/collections/else 2026-07-24T15:21:17+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/3_3f9f5410-c575-4bb5-8395-8a154d311732.png?v=1770944075 Else https://primarystore.com.au/collections/nette-rose 2026-07-24T13:18:30+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/nette-rose.png?v=1784863110 Nette Rose https://primarystore.com.au/collections/love-and-swans 2026-07-24T13:18:25+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/love-and-swans.png?v=1784863105 Love and Swans https://primarystore.com.au/collections/all 2026-07-24T15:21:17+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/all.png?v=1784863093 All https://primarystore.com.au/collections/nano 2026-07-18T21:16:55+10:00 daily https://primarystore.com.au/collections/huit 2026-06-24T18:21:37+10:00 daily https://primarystore.com.au/collections/new-at-primary 2026-07-18T21:16:55+10:00 daily https://primarystore.com.au/collections/accessories 2026-07-24T15:19:58+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/accessories.png?v=1784863091 Accessories and Solutions https://primarystore.com.au/collections/primary-suite-spring-exclusives 2026-07-18T21:16:55+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/Bannes_SpringCollection_2024_A.png?v=1727140963 Primary Suite Spring Exclusives https://primarystore.com.au/collections/tape 2026-07-24T13:18:38+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/tape.png?v=1784863118 Tape https://primarystore.com.au/collections/low-back-shapewear 2026-07-24T13:18:26+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/low-back-shapewear.png?v=1784863106 Low Back Shapewear https://primarystore.com.au/collections/bye-bra 2026-07-24T13:18:22+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/bye-bra.png?v=1784863102 Bye Bra https://primarystore.com.au/collections/shapewear 2026-07-24T13:18:34+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/shapewear_9b51de6e-98ce-47b8-8870-63b6fd0bbfc1.png?v=1784863114 Shapewear https://primarystore.com.au/collections/underwear-as-outerwear 2026-07-20T15:09:18+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/Banner_Website_UnderwearasAsOuterwear_A.png?v=1730781316 Underwear as Outerwear https://primarystore.com.au/collections/gifts-under-100 2026-07-15T19:30:28+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/Banner_Website_GiftCard_0.png?v=1733957853 Gifts under $100 https://primarystore.com.au/collections/valentines-day-2025 2026-07-23T21:14:07+10:00 daily https://primarystore.com.au/collections/bras-and-bralettes 2026-07-24T15:21:17+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/bras-and-bralettes.png?v=1784863101 Bras and Bralettes https://primarystore.com.au/collections/the-travel-edit 2026-07-23T21:14:07+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/Banner_TravelEdit_A.png?v=1748484803 The Travel Edit https://primarystore.com.au/collections/euro-vacay-edit-2025 2026-07-23T21:14:07+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/250606_EuroVacay.png?v=1749183651 The European Summer Edit https://primarystore.com.au/collections/archive-sale 2026-07-24T13:18:15+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/archive-sale.png?v=1784863095 Archive Sale https://primarystore.com.au/collections/i-m-a-seamless-lover-between-sizes 2026-07-23T21:14:07+10:00 daily https://primarystore.com.au/collections/the-stylish-podcast-collection 2026-07-23T21:14:07+10:00 daily https://primarystore.com.au/collections/maison-close 2026-07-24T13:18:27+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/maison-close.png?v=1784863107 Maison Close https://primarystore.com.au/collections/ta-ct 2026-07-24T13:18:37+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/ta-ct.png?v=1784863117 TA-CT https://primarystore.com.au/collections/spring-2025 2026-07-23T21:14:07+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/3_d49a8f4a-30de-42ca-8484-e3682319691b.png?v=1756603528 Spring 2025 https://primarystore.com.au/collections/bestsellers 2026-07-24T15:21:17+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/bestsellers.png?v=1784863098 Bestsellers https://primarystore.com.au/collections/full-price-products 2026-07-24T15:21:17+10:00 daily https://primarystore.com.au/collections/synergy 2026-07-24T15:21:17+10:00 daily https://primarystore.com.au/collections/the-2026-valentines-day-edit 2026-07-23T21:14:07+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/260201_ValentinesDayCampaign_WebBanner.png?v=1767177567 The 2026 Valentines Day Edit https://primarystore.com.au/collections/shop-the-runway-cappellazzo-grand-showcase 2026-07-18T21:16:55+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/17.png?v=1772422387 Shop the Runway: Cappellazzo Grand Showcase https://primarystore.com.au/collections/sale-bras-1 2026-07-23T21:14:07+10:00 daily https://primarystore.com.au/collections/sale-bralettes-1 2026-07-20T15:09:47+10:00 daily https://primarystore.com.au/collections/sale-bodysuits 2026-07-10T17:48:38+10:00 daily https://primarystore.com.au/collections/sale-else 2026-07-18T21:16:55+10:00 daily https://primarystore.com.au/collections/sale-nette-rose 2026-07-20T15:09:47+10:00 daily https://primarystore.com.au/collections/sale-love-and-swans 2026-05-20T09:12:47+10:00 daily https://primarystore.com.au/collections/sale-all 2026-07-23T21:14:07+10:00 daily https://primarystore.com.au/collections/sale-bye-bra 2026-07-23T21:14:07+10:00 daily https://primarystore.com.au/collections/sale-maison-close 2026-07-23T21:14:07+10:00 daily https://primarystore.com.au/collections/sale-ta-ct 2026-05-20T09:12:47+10:00 daily https://primarystore.com.au/collections/sleepwear 2026-07-24T13:18:35+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/sleepwear.png?v=1784863115 Sleepwear https://primarystore.com.au/collections/nany-blouses 2026-07-24T13:18:29+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/nany-blouses.png?v=1784863109 Nany Blouses https://primarystore.com.au/collections/try-before-you-buy 2026-07-24T15:21:17+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/try-before-you-buy.png?v=1784863119 Try Primary At Home https://primarystore.com.au/collections/adhesive-bras 2026-07-24T13:18:12+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/adhesive-bras.png?v=1784863092 Adhesive Bras https://primarystore.com.au/collections/strapless-bras-and-solutions 2026-07-24T15:21:17+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/strapless-bras-and-solutions.png?v=1784863116 Strapless Bras and Solutions https://primarystore.com.au/collections/nude-bras 2026-07-24T15:21:17+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/nude-bras.png?v=1784863113 Nude Bras https://primarystore.com.au/collections/apple 2026-07-24T13:18:14+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/apple.png?v=1784863094 Apple https://primarystore.com.au/collections/new-nette-rose 2026-07-24T13:18:31+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/new-nette-rose.png?v=1784863111 New Nette Rose https://primarystore.com.au/collections/euro-vacay-2026-style 2026-07-24T13:18:23+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/euro-vacay-2026-style.png?v=1784863103 Euro Vacay 2026 Style https://primarystore.com.au/collections/garters 2026-07-24T13:18:24+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/garters.png?v=1784863104 Garters https://primarystore.com.au/collections/mid-year-sale 2026-07-24T13:18:28+10:00 daily https://cdn.shopify.com/s/files/1/0636/5252/8266/collections/11_94d0c3c3-4ee6-4c46-8b54-7d914efe12da.png?v=1784863108 Mid-Year Sale https://primarystore.com.au/collections/else-s-s-26 2026-07-24T15:20:22+10:00 daily