Primary presents Bye Bra for your specialist shapewear solutions.

Offering a diverse range of high-quality strapless, backless and shapewear solutions crafted to meet the needs of every woman for every occasion: discreet lift and shape, seamless support or a desired silhouette.

Bye Bra collaborate with world-leading suppliers of tapes and adhesives with skin health a priority. You can trust that Bye Bra’s products are not only innovative and effective but also certified for quality and safety.

Experience unmatched confidence and sculpt your silhouette with Bye Bra's premium shapewear collection, designed to enhance your natural curves and empower you from under the trickiest outfits.