Primary presents Bye Bra for your specialist shapewear solutions.

Bye Bra offers a versatile range of high-quality strapless, backless, and shaping solutions - designed to discreetly lift, smooth, and support your natural shape under any outfit. Whether you're after seamless support, subtle enhancement, or a sculpted silhouette, there's a solution for every body and every occasion.

Working closely with world-leading adhesive and tape manufacturers, Bye Bra prioritises both performance and skin health. Every product is dermatologically tested and certified to meet the highest safety and quality standards.

From invisible lift to everyday shaping, Bye Bra’s innovative collection helps you feel confident and comfortable, no matter what you're wearing.