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A more intentional Black Friday

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The Black Friday Edit

Love and Swans L'amour Bralette in Cream, sheer tulle with heart embroidery, flat lay
Love and Swans L’amour Bralette Sale price$180
Love and Swans L'amour Bralette in Black, sheer patterned mesh with heart embroidery, flat lay
Love and Swans L’amour Bralette Sale price$180
Love and Swans Japan Chapter II Bralette in Black, hand-beaded crane embroidery over sheer mesh, flat lay
Love and Swans Japan Chapter II Bralette Sale price$270
NewUnderstatement Mesh Triangle Bralette
Understatement Mesh Triangle Bralette Sale price$140
NewUnderstatement Mesh Triangle Bralette
Understatement Mesh Triangle Bralette Sale price$140
NewElse Bare Minimal Underwire Bra
Else Bare Minimal Underwire Bra Sale price$155
NewUnderstatement Mesh Support Bra
Understatement Mesh Support Bra Sale price$160
NewUnderstatement Mesh Support Bra
Understatement Mesh Support Bra Sale price$160
NewUnderstatement Mesh Support Bra
Understatement Mesh Support Bra Sale price$160
NewUnderstatement Mesh Support Bra
Understatement Mesh Support Bra Sale price$160
NewUnderstatement Mesh Support Bra
Understatement Mesh Support Bra Sale price$160
NewNette Rose Bobbie Midline Bralette
Nette Rose Bobbie Midline Bralette Sale price$120
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THE WEDDINGS AND PARTIES EDIT

SHOP Solutions

Solutions By Outfit

Bye Bra Strapless Bra in Beige, worn with matching high-waisted briefs, full body front view
The Low Back Shapewear Collection
Bye Bra Low Back Bodysuit Short in Beige, worn, front view
Bye Bra Strapless Bra in Beige, worn with matching high-waisted briefs, full body front view
The Low Back Shapewear Collection
Bye Bra Low Back Bodysuit Short in Beige, worn, front view

ELSE

The cult LA-based brand is proof that a bra can be beautifully designed and properly supportive, and that is why it is a bestseller at Primary.

EXPLORE ELSE

The Bras and Bralettes Collection

BestsellerElse Bare Underwire Strapless Bra in Black, sheer mesh, flat lay
Else Bare Underwire Strapless Bra Sale price$180
BestsellerElse Bare Underwire Strapless Bra in Powder, sheer mesh, flat lay
Else Bare Underwire Strapless Bra Sale price$180
BestsellerElse Bare Underwire Longline Bra in Black, sheer mesh with longline band, flat lay
Else Bare Underwire Longline Bra Sale price$160
BestsellerElse Bare Underwire Longline Bra in Powder, sheer mesh with longline band, flat lay
Else Bare Underwire Longline Bra Sale price$160
Love and Swans L'amour Bralette in Cream, sheer tulle with heart embroidery, flat lay
Love and Swans L’amour Bralette Sale price$180
Love and Swans L'amour Bralette in Black, sheer patterned mesh with heart embroidery, flat lay
Love and Swans L’amour Bralette Sale price$180
NewUnderstatement Mesh Support Bra
Understatement Mesh Support Bra Sale price$160
NewUnderstatement Mesh Support Bra
Understatement Mesh Support Bra Sale price$160
NewUnderstatement Mesh Support Bra
Understatement Mesh Support Bra Sale price$160
NewUnderstatement Mesh Support Bra
Understatement Mesh Support Bra Sale price$160
NewUnderstatement Mesh Support Bra
Understatement Mesh Support Bra Sale price$160
NewNette Rose Harley Triangle Bralette in Black, product shot on a plain background
Nette Rose Harley Triangle Bralette Sale price$110
Love and Swans Japan Chapter II Bralette in Black, hand-beaded crane embroidery over sheer mesh, flat lay
Love and Swans Japan Chapter II Bralette Sale price$270
Love and Swans Japan Chapter I Bralette in Cream, hand-beaded goldfish embroidery, flat lay
Love and Swans Japan Chapter I Bralette Sale price$270
NewNette Rose Oslo Triangle Bralette in Cream, product shot on a plain background
Nette Rose Oslo Triangle Bralette Sale price$110
View all
TRY BEFORE YOU BUY
Try 2-5 items
Home try-on
 
1
Select Try Before You Buy
Use the Try Before You Buy button when selecting items.
2
Payment Hold
We'll reserve the order total on your card, creating a pending transaction, however you won't be charged yet.
3
Try at Home
You have 3 days to try everything once your order arrives.
4
Easy Returns
Pay for what you keep and return the rest. A $15 restocking fee is payable if all items are returned.
By continuing with your order, you agree to our  Terms and Conditions
mirra logo
TRY BEFORE YOU BUY
1
Select Try Before You Buy
Use the Try Before You Buy button when selecting items.
2
Payment Hold
We'll reserve the order total on your card, creating a pending transaction, however you won't be charged yet.
3
Try at Home
You have 3 days to try everything once your order arrives.
4
Easy Returns
Pay for what you keep and return the rest. A $15 restocking fee is payable if all items are returned.
By continuing with your order, you agree to our  Terms and Conditions
mirra logo
You're ready to select your exchange items
Welcome back to the store page. Here's what to do next:
Step 1:
Browse items you'd like to order
Step 2:
Use the 'Add to Cart' button to add your new exchange items to the cart.
Step 3:
Checkout as usual with the same email or phone number to complete your exchange order.
left to place order
Please note: Processing your exchange may take up to one minute after placing your order.