Archive Sale

Free return shipping on size exchanges
10% off any Brief with any Bra or Bralette | 25% off 2 Briefs with any Bra or Bralette

Bye Bra Shapewear

Clever. Comfortable. Exclusive to Primary.

Archive Sale | Our first ever l Up to 50% off

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The Travel Edit | In-Store Now
The Else Nano Set | Perfect
The Else Nano Set | Brief and Thong
The Else Nano Set | Underwire Bra | 10B - 14D
The Else Nano Set | The perfect travel companion

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Almost
The Else Nano Set | Your travel companion
The Else Nano Underwire Bra | Smooth as
The Else Nano Plunge Bralette | Comfort and comforting

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Enjoying slow
The Else Nano Set | The perfect travel companion

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The Else Nano Underwire Bra | All day comfort

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The Else Bella | Navy, Ivory and Merlot
The Love and Swans Eclipse Bralette | Hand made, hand beaded.

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The Love and Swans Eclipse Bralette | A - F Cups

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The Love and Swans Eclipse Bralette

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Primary | International Undergarments Brands in Australia
The Huit Forever Skin | Navy and Blush

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Primary | A Lingerette | Curated Undergarments

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