Love and Swans Restocked

The wait is over. Hand made, hand embroidered, exclusive to Primary.

Free return shipping on size exchanges
10% off any Brief with any Bra or Bralette | 25% off 2 Briefs with any Bra or Bralette
  • Bella High Waist Brief
    $120
    Ivory Midnight Merlot
  • Bare Thong
    $65
    Powder Black Merlot
  • Bare Brief
    $80
    Powder Black Merlot
  • Bare and Bella

    Bare and Bella, are now available in merlot, just in time for the cooler weather.

    For a limited time only.

    Nette Rose

    All sunshine and flowers, direct from Cape Town to you.

    Bye Bra Shapewear

    Clever. Comfortable. Exclusive to Primary.

    As featured in

    The Else Marie Bodysuit | Ecru, Black and Matcha

#primarylingerette #Elselingerie #lingerie
    Breath
    The Love and Swans L’Amour Bralette | Everyday elevated

#primarylingerette #loveandswans
    The Nette Rose Buttercup Set | Choose your own adventure

#primarylingerette #netterose #bralette #garterbelt #buttercup #wirefree #bra
    The Else Bella Set | Always on high rotation
    The Nette Rose Buttercup Set | All sunshine

#primarylingerette #netterose #bralette #garterbelt #buttercup #wirefree #bra
    Flow
    The Love and Swans L’Amour Bralette | Double layer mesh | Unbelievable shape | Wirefree

#primarylingerette #loveandswans #lingerieasouterwear #bralette
    The Else Marie Underwire Bra | Ecru and Black

#primarylingerette #Elselingerie #lingerie
    The Nette Rose Buttercup Set

#primarylingerette #netterose #bralette #garterbelt #buttercup #wirefree #bra
    The Else Marie Plunge Bralette | Cutout perfection

#primarylingerette #Elselingerie #lingerie
    The Love and Swans Japan Chapter I Bralette

#primarylingerette #loveandswans #lingerieasouterwear
    The Nette Rose Bernie Set | Pick your set

#primarylingerette #netterose #bralette #garterbelt #bernie #wirefree
    Just because
    The Huit Deco Dots Set

#primarylingerette #Huit #huit8
    The Love and Swans Gems and Jewels Bodysuit

#primarylingerette #loveandswans #bodysuit #lingerieasouterwear #lingeriebodysuit
    The Nette Rose Bernie Set | Empowerment

#primarylingerette #netterose #bralette #garterbelt #bernie
    Right now
    The Else Marie Set | Choose your own style
    Weekend goals

    Exclusive Products

    Undergarments with intent from exclusive international designers

    Your Perfect Fit

    Find your fit before you buy, and check it's perfect once you receive it

    Easy Returns

    Free return shipping on exchanges