Archive Sale

SHOP SALESHOP ALL
Free shipping for orders over $160 | Discreet packaging available
Free return shipping on size exchanges
10% off any Brief with any Bra or Bralette | 25% off 2 Briefs with any Bra or Bralette
Free shipping for orders over $160 | Discreet packaging available | Free return shipping on exchanges

Our Sale Picks

Bernie Cup Bra
$87 $110
Sale
Black
Bernie Triangle Bralette
$71 $85
Sale
Black
Bobbie Bamboo Thong
$37 $50
Sale
Green
Bobbie Cup Bra
$87 $120
Sale
Pink
Bobbie Scrunchie Bralette
$75 $110
Sale
Pink
Bobbie String Thong
$37 $50
Sale
Pink
Bobbie Triangle Bralette
$72 $100
Sale
Green
Bonnie Cup Bra
$82 $110
Sale
Purple
Bonnie Triangle Bralette
$65 $85
Sale
Purple
Buttercup 90s Brief
$39 $50
Sale
Buttercup
Buttercup Bikini Brief
$37 $50
Sale
Buttercup
Buttercup Cup Bra
$82 $110
Sale
Buttercup
Buttercup Full Back Bralette
$74 $95
Sale
Buttercup
Buttercup High Waist Brief
$37 $50
Sale
Buttercup
Buttercup String Thong
$39 $50
Sale
Buttercup
Deco Dots Balconette Bra
$122 $180
Sale
Black
Deco Dots Brief
$52 $90
Sale
Black
Easy Brief
$49 $80
Sale
Light Blue Cream Black Flame Red Cosmic Blue + 2 more
Easy Thong
$47 $80
Sale
Light Blue Black Cosmic Blue Flame Red Cream + 2 more
Eclatante Brief
$44 $70
Sale
Violet

Bras

Bralettes

Accessories and Solutions

Shapewear

Bodysuits

Bottoms

Bestsellers

Bare Underwire Longline Bra
$150
Black Powder Merlot
Bare Underwire Strapless Bra
$150
Black Powder
Bare Brief
$80
Powder Black Merlot
Nano Underwire Bra
$150
Bronze Black
Nano Thong
$65
Bronze Black
Nano Soft Cup Plunge Bralette
$140
Bronze Black
Nano Brief
$70
Bronze Black
Bella Soft Triangle Bralette
$140
Ivory Midnight Merlot
Bella High Waist Brief
$120
Ivory Midnight Merlot
Low Back Bodysuit Short
$140
Beige
Low Back Mid Waist Thong
$60
Beige
Ultra Plunge Bra
$80
Beige
Low Back Mid Waist Brief
$60
Beige
Low Back Mid Waist Short
$75
Beige
Low Back Bodysuit Thong
$125
Beige
Bonnie Midline Bralette
$95
Purple
Bonnie Thong
$45
Purple
Bonnie High Waist Brief
$50
Purple
Bonnie Garter Belt
$60
Purple
Meteor Big Bang Bralette
$180
Cosmic Blue
  • Glam Bra
    $75
    Beige
  • Low Back Mid Waist Short
    $75
    Beige
  • Low Back Mid Waist Brief
    $60
    Beige
  • Low Back Mid Waist Thong
    $60
    Beige
  • Seamless U-Style Bra
    $60
    Beige
  • Silicone Pull-Ups
    $45
    Beige

    • Bye Bra Shapewear

    Clever. Comfortable. Exclusive to Primary.
    Archive Sale | Our first ever l Up to 50% off #primarylingerette #bralette #netterose #lingeriesale #elselingerie #sale #lingerieaustralia #loveandswans
    The Travel Edit | In-Store Now
    The Else Nano Set | Perfect
    The Else Nano Set | Brief and Thong
    The Else Nano Set | Underwire Bra | 10B - 14D
    The Else Nano Set | The perfect travel companion #primarylingerette #Elselingerie #lingerie #thetraveledit
    Almost
    The Else Nano Set | Your travel companion
    The Else Nano Underwire Bra | Smooth as
    The Else Nano Plunge Bralette | Comfort and comforting #primarylingerette #Elselingerie #lingerie #thetraveledit
    Enjoying slow
    The Else Nano Set | The perfect travel companion #primarylingerette #Elselingerie #lingerie #thetraveledit
    The Else Nano Underwire Bra | All day comfort #primarylingerette #Elselingerie #lingerie #thetraveledit
    The Else Bella | Navy, Ivory and Merlot
    The Love and Swans Eclipse Bralette | Hand made, hand beaded. #primarylingerette #loveandswans #lingerieasouterwear
    The Love and Swans Eclipse Bralette | A - F Cups #primarylingerette #loveandswans #lingerieasouterwear #fullerbust
    The Love and Swans Eclipse Bralette #primarylingerette #loveandswans #lingerieasouterwear
    Primary | International Undergarments Brands in Australia
    The Huit Forever Skin | Navy and Blush #primarylingerette #Huit #huit8
    Primary | A Lingerette | Curated Undergarments

    Exclusive Products

    Undergarments with intent from exclusive international designers

    Your Perfect Fit

    Find your fit before you buy, and check it's perfect once you receive it

    Easy Returns

    Free return shipping on exchanges