Else

Else is a cult LA brand making precision-cut lingerie for women who notice how things are made. The pieces are built with meticulous attention — stretch lace, soft mesh, microfibre — cut and finished to a standard that sets Else apart from most lingerie at this price point.

The Else range at Primary covers bras, bralettes, briefs, bodysuits, and matching sets. Sizing runs from XS to XL in most styles, with detailed fit guidance available for each piece.

Primary is the Australian stockist for Else. If you have a question about fit or availability, contact us.