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TRY PRIMARY AT HOME

Choose up to 5 pieces to find the right fit and feel - $0 up front.

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Bestseller Else Bella Soft Triangle Bralette
Else Bella Soft Triangle Bralette Sale price$140
Else Bella High Waist Brief
Else Bella High Waist Brief Sale price$120
Bestseller Else Bare Underwire Strapless Bra
Else Bare Underwire Strapless Bra Sale priceFrom $144 Regular price$180
Else Bare Brief
Else Bare Brief Sale price$80
Bestseller Else Bare Underwire Longline Bra
Else Bare Underwire Longline Bra Sale price$160
Else Bare Soft Plunge Bralette
Else Bare Soft Plunge Bralette Sale price$155
Bestseller Else Bare Thong
Else Bare Thong Sale price$65
powder_bodysuit_safe
Else Bare Soft Cup Bodysuit Sale price$289
Else Bella Thong
Else Bella Thong Sale price$100

More On Sale

BestsellerMid-Year SaleSave 20% Else Nano Underwire Bra
Else Nano Underwire Bra Sale price$120 Regular price$150
Mid-Year SaleSave 20% Else Nano Soft Cup Plunge Bralette
Else Nano Soft Cup Plunge Bralette Sale price$112 Regular price$140
Final SaleSave 33% Marie Soft Plunge V Wire Bra
Marie Soft Plunge V Wire Bra Sale price$144 Regular price$215
Final SaleSave 32% Marie Underwire Bra
Marie Underwire Bra Sale price$122 Regular price$180
View all

Else

Else is designed with an LA sensibility and made in Europe, founded by Ela Onur. It is the brand most people mean when they picture Primary's lace.

Structured, modern, and built for real support — the Bare and Bella collections are the range's two anchors. Bare is sheer and minimal. Bella is soft and joyful, built around triangle and plunge shapes.

Every Else piece is sized in Australian measurements, with the same fitting guidance we apply across the rest of the range.

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TRY BEFORE YOU BUY
Try 2-5 items
Home try-on
 
1
Select Try Before You Buy
Use the Try Before You Buy button when selecting items.
2
Payment Hold
We'll reserve the order total on your card, creating a pending transaction, however you won't be charged yet.
3
Try at Home
You have 3 days to try everything once your order arrives.
4
Easy Returns
Pay for what you keep and return the rest. A $15 restocking fee is payable if all items are returned.
By continuing with your order, you agree to our  Terms and Conditions
mirra logo
TRY BEFORE YOU BUY
1
Select Try Before You Buy
Use the Try Before You Buy button when selecting items.
2
Payment Hold
We'll reserve the order total on your card, creating a pending transaction, however you won't be charged yet.
3
Try at Home
You have 3 days to try everything once your order arrives.
4
Easy Returns
Pay for what you keep and return the rest. A $15 restocking fee is payable if all items are returned.
By continuing with your order, you agree to our  Terms and Conditions
mirra logo
You're ready to select your exchange items
Welcome back to the store page. Here's what to do next:
Step 1:
Browse items you'd like to order
Step 2:
Use the 'Add to Cart' button to add your new exchange items to the cart.
Step 3:
Checkout as usual with the same email or phone number to complete your exchange order.
left to place order
Please note: Processing your exchange may take up to one minute after placing your order.