News

Why We Brought Understatement Into Primary

Primary Lingerette's founder on why Understatement — a Stockholm-founded, wire-free, size-inclusive label — has joined the curated range.

Understanding Sister Sizing and How to Use It at Primary Lingerette

What sister sizing actually means, how band and cup trade off against each other, and how to use it to find your fit — with real examples from the Else Bare Underwire Longline Bra.

Inside Else's Atelier in Istanbul

A personal account of visiting Else's atelier in Istanbul, and what it takes to make a single new colour.

Nette Rose: A Guide to Fit and Everyday Styling

Nette Rose runs one straightforward size system across Harley, Oslo, Apple, Primrose, Argentina and more. A guide to reading each collection, and wearing them day to day.

Where to Buy Nette Rose in Australia

Nette Rose is made in Cape Town, and most ways to buy it involve an international order. Here is what changes when you buy it held locally in Australia instead — across Harley, Oslo, Apple, Primros...

Introducing Nette Rose: Cape Town's Joyful Lace, Now at Primary

Nette Rose is the boldest, most joyful label in our range — handmade in Cape Town, and now held locally in Australia across Harley, Oslo, Apple, Primrose, Argentina and the Freya Bodysuit.

On Our Mid-Year Sale, and Why We Rarely Have One

Primary rarely discounts. When we do, it is by design — past-season pieces ordered too generously, Else Nano before its update, and Maison Close reduced for the first time.

Wire-Free Bras: What to Look For Beyond Comfort

The conversation around wire-free bras tends to begin and end with comfort. Comfort matters — but it is not the whole story. A wire-free bra that fits well achieves support through construction, no...

How to Shop for a Bra When the Brand Is International

Most women have learned through experience that their bra size is not a fixed number. It moves depending on the brand. This is more pronounced when the brand is international — and it is worth unde...

What to Wear Under a Backless Dress: From Adhesive to Convertible

A backless dress has more solutions than it once did. The right approach depends on how open the back is, what the dress requires, and how much time you have to prepare. Here is how to think throug...