How to Wash Your Bras — The Primary Way Gentle, thoughtful care for the garments that support you every day. At Primary, we believe that the way we care for...

Lingerie bodysuits have become more than just an undergarment; they are now a fashion staple that seamlessly transitions between seasons, occasions, and personal styles. Whether layered under a cozy cardigan in winter or paired with denim shorts in summer, a bodysuit is the ultimate wardrobe essential. Here’s why lingerie bodysuits are incredibly versatile and the perfect trans-season piece.

International Women's Day isn’t just about celebrating the extraordinary; it’s about recognising the ordinary women who shape our daily lives. The ones who work alongside us, live across the street,...

We understand that buying bras can be a daunting task. Often, it feels more like a chore than a pleasure, but it should truly be a delightful experience. You deserve...

As the holiday season kicks off, we’ve been thinking a lot about Black Friday and what it means for our small, growing brand. You’ve probably noticed the massive sales and...

When it comes to undergarments, nothing feels quite as satisfying as wearing a bra that fits properly. A good bra can boost your confidence, improve your posture, and provide much-needed comfort. But how do you know if your bra is truly the right fit? There are a few key things you should check for to ensure your bra is doing its job—supporting you in all the right ways. Here’s a breakdown of the five things we always check when determining if a bra fits correctly.

Ready to gift like a boss? This year’s 2024 Gift Guide is all about effortless style, modern luxe and a little bit of edge. We’ve curated the ultimate selection of must-have items that blend chic sophistication with that effortlessly cool vibe. Think bold accessories, luxe essentials, and innovative finds that are sure to turn heads. Whether you’re spoiling your inner circle or treating yourself, these gifts will hit all the right notes—sleek, stylish, and 100% on-point for today’s vibe. The season’s best gifts? They’re just a click away.

Wearing your lingerie as a signature piece in your outfit is a has emerged as a trend that beautifully blends confidence, style, and a touch of daring.