News

What We Look for Before a Brand Joins Primary

Primary's founder on the curation standard behind every brand in the range, and where Understatement fits within it.

Choosing an Understatement Support Size, One Letter Down

A practical, plain-language guide to choosing between Understatement's Regular and Support sizing — with a worked example.

The Case for Wire-Free

What changes between an underwire and a wire-free bra, when each suits, and why Primary curates across both.

What Regular and Support Sizing Actually Means in the Understatement Collection

Understatement's Regular and Support sizing, explained in plain terms — what changes between the two, and how to know which fits you.

A note on our donation partner, and what happens next

Since we began donating two dollars from every review to ovarian cancer research through the Hudson Institute of Medical Research, it has become one of the parts of running Primary that I am most g...

Why We Brought Understatement Into Primary

Primary Lingerette's founder on why Understatement — a Stockholm-founded, wire-free, size-inclusive label — has joined the curated range.

Understanding Sister Sizing and How to Use It at Primary Lingerette

What sister sizing actually means, how band and cup trade off against each other, and how to use it to find your fit — with real examples from the Else Bare Underwire Longline Bra.

Inside Else's Atelier in Istanbul

A personal account of visiting Else's atelier in Istanbul, and what it takes to make a single new colour.

Nette Rose: A Guide to Fit and Everyday Styling

Nette Rose runs one straightforward size system across Harley, Oslo, Apple, Primrose, Argentina and more. A guide to reading each collection, and wearing them day to day.

Where to Buy Nette Rose in Australia

Nette Rose is made in Cape Town, and most ways to buy it involve an international order. Here is what changes when you buy it held locally in Australia instead — across Harley, Oslo, Apple, Primros...