Why Primary Is not holding a Black Friday Sale (And What We’re Offering Instead)

Why Primary Is not holding a Black Friday Sale (And What We’re Offering Instead)

As the holiday season kicks off, we’ve been thinking a lot about Black Friday and what it means for our small, growing brand. You’ve probably noticed the massive sales and...
Samantha Harrison
Primary fitter helping a customer check their bra fits correctly

5 Ways We Check Your Bra Fits Correctly

When it comes to undergarments, nothing feels quite as satisfying as wearing a bra that fits properly. A good bra can boost your confidence, improve your posture, and provide much-needed comfort. But how do you know if your bra is truly the right fit? There are a few key things you should check for to ensure your bra is doing its job—supporting you in all the right ways. Here’s a breakdown of the five things we always check when determining if a bra fits correctly.
Samantha Harrison
Gift Guide 2024

Gift Guide 2024

Ready to gift like a boss? This year’s 2024 Gift Guide is all about effortless style, modern luxe and a little bit of edge. We’ve curated the ultimate selection of must-have items that blend chic sophistication with that effortlessly cool vibe. Think bold accessories, luxe essentials, and innovative finds that are sure to turn heads. Whether you’re spoiling your inner circle or treating yourself, these gifts will hit all the right notes—sleek, stylish, and 100% on-point for today’s vibe. The season’s best gifts? They’re just a click away.
Samantha Harrison
Trend Alert: Underwear as Outerwear

Trend Alert: Underwear as Outerwear

Wearing your lingerie as a signature piece in your outfit is a has emerged as a trend that beautifully blends confidence, style, and a touch of daring.
Samantha Harrison