News
On Our Mid-Year Sale, and Why We Rarely Have One
Primary rarely discounts. When we do, it is by design — past-season pieces ordered too generously, Else Nano before its update, and Maison Close reduced for the first time.
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What to Wear Under a Backless Dress: From Adhesive to Convertible
A backless dress has more solutions than it once did. The right approach depends on how open the back is, what the dress requires, and how much time you have to prepare. Here is how to think throug...
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The Hot Weather Solutions Kit — Nipple Covers, Anti-Chafe Shorts, Body Tape, and More
Silicone nipple covers for the pool, anti-chafe shorts for long walks, body tape for breezy dresses, and dress tape for same-day hemming. The vacation solutions kit from Primary Lingerette.
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What to Pack in Your Lingerie Bag for Europe
Wire-free bras for long-haul travel, bralettes worn as tops, and adhesive solutions for the dresses that defeated every other bra. The Primary European summer edit.
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