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Choose up to 5 pieces to find the right fit and feel - $0 up front.

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The New at Primary Collection

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Final SaleNette Rose Atacama Thong in Cream, flat lay
Nette Rose Atacama Thong Sale price$48 Regular price$60
Colour
Final SaleElse Cosmo Sporty Bralette in Black, fishnet-inspired lace, flat lay
Else Cosmo Sporty Bralette Sale price$152 Regular price$190
Colour
Final SaleElse Cosmo Sporty Bralette in Blush, fishnet-inspired lace, flat lay
Else Cosmo Sporty Bralette Sale price$152 Regular price$190
Colour
Final SaleElse Cosmo High Waist Brief in Blush, fishnet-inspired lace, flat lay
Else Cosmo High Waist Brief Sale price$76 Regular price$95
Colour
Final SaleElse Cosmo High Waist Brief in Black, fishnet-inspired lace, flat lay
Else Cosmo High Waist Brief Sale price$76 Regular price$95
Colour
Limited EditionFinal SaleElse Dahlia Soft Plunge Bralette in Cherry Lacquer, flat lay
Else Dahlia Soft Plunge Bralette Sale price$160 Regular price$200
Colour
(5.0)
Limited EditionFinal SaleElse Synergy Underwire Full Cup Bra in Turkish Coffee, flat lay
Else Synergy Underwire Full Cup Bra Sale price$160 Regular price$200
Colour
Limited EditionFinal SaleElse Synergy Soft Cup Triangle Bralette in Turkish Coffee, flat lay
Else Synergy Soft Cup Triangle Bralette Sale price$128 Regular price$160
Colour
(5.0)
Limited EditionFinal SaleElse Dahlia Thong in Cherry Lacquer, flat lay
Else Dahlia Thong Sale price$80 Regular price$100
Colour
Bye Bra Low Back Bra Straps 2-Hook in Beige, flat lay
Bye Bra Low Back Bra Straps 2-Hook Sale price$38
Limited EditionFinal SaleElse Synergy Brief in Turkish Coffee, flat lay
Else Synergy Brief Sale price$64 Regular price$80
Colour
Limited EditionFinal SaleElse Synergy Thong in Turkish Coffee, flat lay
Else Synergy Thong Sale price$60 Regular price$75
Colour
Bye Bra Low Back Bra Straps 3-Hook in Beige, flat lay
Bye Bra Low Back Bra Straps 3-Hook Sale price$38

The New at Primary Collection

New arrivals at Primary are added as stock comes in — in small runs, from the brands we have chosen carefully. This is not a clearinghouse of seasonal stock. It is a considered selection that changes when something worth adding arrives.

Check back regularly, or contact us if you are looking for a specific piece, brand, or size. We are happy to let you know when something is coming.

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TRY BEFORE YOU BUY
Try 2-5 items
Home try-on
 
1
Select Try Before You Buy
Use the Try Before You Buy button when selecting items.
2
Payment Hold
We'll reserve the order total on your card, creating a pending transaction, however you won't be charged yet.
3
Try at Home
You have 3 days to try everything once your order arrives.
4
Easy Returns
Pay for what you keep and return the rest. A $15 restocking fee is payable if all items are returned.
By continuing with your order, you agree to our  Terms and Conditions
mirra logo
TRY BEFORE YOU BUY
1
Select Try Before You Buy
Use the Try Before You Buy button when selecting items.
2
Payment Hold
We'll reserve the order total on your card, creating a pending transaction, however you won't be charged yet.
3
Try at Home
You have 3 days to try everything once your order arrives.
4
Easy Returns
Pay for what you keep and return the rest. A $15 restocking fee is payable if all items are returned.
By continuing with your order, you agree to our  Terms and Conditions
mirra logo
You're ready to select your exchange items
Welcome back to the store page. Here's what to do next:
Step 1:
Browse items you'd like to order
Step 2:
Use the 'Add to Cart' button to add your new exchange items to the cart.
Step 3:
Checkout as usual with the same email or phone number to complete your exchange order.
left to place order
Please note: Processing your exchange may take up to one minute after placing your order.