Primary Lingerette
At Primary, we believe you deserve more. More choice, more focus, more comfort, more care.
Our lingerette offers the space to build a closet of exceptional undergarments with intent. Exclusively sourced – locally and abroad – our sharply curated range of lingerie caters to all women at differing stages of life.
From daily wear to the most special of occasions, we invite you to experience personalised service, designed to guide you to your perfect fit..
Contact
This inbox is monitored weekdays between 9:00am and 5:30pm AEST.
We typically respond to messages within one business day.
Our official business name is And Or Because PTY LTD. We trade as Primary Lingerette. ABN: 49672080929
We were incorporated in 2023 and have been in operation since April 2024.
We trade out of our warehouse in Glen Iris, Victoria.
You can contact us anytime via the contact form or hello@primarystore.com.au