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Choose up to 5 pieces to find the right fit and feel - $0 up front.

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The Bras and Bralettes Collection

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Bye Bra Sculpting Breast Lifts in Beige, pair with shoulder straps, product shot
Bye Bra Sculpting Breast Lifts Sale price$75
Colour
(5.0)
Bye Bra Ultra Plunge Bra in Beige, product shot, front view
Bye Bra Ultra Plunge Bra Sale price$80
Colour
(5.0)
BestsellerElse Bare Underwire Strapless Bra in Black, sheer mesh, flat lay
Else Bare Underwire Strapless Bra Sale price$180
Colour
(5.0)
BestsellerElse Bare Underwire Strapless Bra in Powder, sheer mesh, flat lay
Else Bare Underwire Strapless Bra Sale price$180
Colour
(5.0)
BestsellerElse Bare Underwire Longline Bra in Black, sheer mesh with longline band, flat lay
Else Bare Underwire Longline Bra Sale price$160
Colour
(5.0)
BestsellerElse Bare Underwire Longline Bra in Powder, sheer mesh with longline band, flat lay
Else Bare Underwire Longline Bra Sale price$160
Colour
(5.0)
BestsellerElse Bella Soft Triangle Bralette in Ivory, geometric lace, flat lay
Else Bella Soft Triangle Bralette Sale price$140
Colour
Bye Bra Seamless U-Style Bra in Beige, product shot
Bye Bra Seamless U-Style Bra Sale price$60
Colour
Love and Swans L'amour Bralette in Cream, sheer tulle with heart embroidery, flat lay
Love and Swans L’amour Bralette Sale price$180
Colour
(5.0)
Love and Swans L'amour Bralette in Black, sheer patterned mesh with heart embroidery, flat lay
Love and Swans L’amour Bralette Sale price$180
Colour
(5.0)
Else Bare Soft Plunge Bralette in Black, sheer mesh, flat lay
Else Bare Soft Plunge Bralette Sale price$155
Colour
(5.0)
Else Bare Soft Plunge Bralette in Powder, sheer mesh, flat lay
Else Bare Soft Plunge Bralette Sale price$155
Colour
(5.0)
Bye Bra Silicone Rabbit Bra Cups in Beige, pair, product shot
Bye Bra Silicone Rabbit Bra Cups Sale price$45
Colour
Bye Bra Silicone Pull-Ups in Beige, pair, product shot
Bye Bra Silicone Pull-Ups Sale price$45
Colour
Bye Bra Deep Plunge Strapless Bra in Beige, product shot
Bye Bra Deep Plunge Strapless Bra Sale price$85
Color
Bye Bra Glam Bra in Beige, product shot
Bye Bra Glam Bra Sale price$75
Colour
(5.0)
Love and Swans Japan Chapter I Bralette in Cream, hand-beaded goldfish embroidery, flat lay
Love and Swans Japan Chapter I Bralette Sale price$270
Colour
Love and Swans Santa Muerte Bralette in Flame Red, hand-beaded gold cross detail, flat lay
Love and Swans Santa Muerte Bralette Sale price$270
Colour
Bye Bra Silicone Bra Cups in Beige, pair, product shot
Bye Bra Silicone Bra Cups Sale price$45
Colour
TA-CT Etna Bralette in Off-White, flat lay
TA-CT Etna Bralette Sale price$110
Colour
(5.0)
TA-CT Etna Bralette in Rust, flat lay
TA-CT Etna Bralette Sale price$110
Colour
(5.0)
TA-CT Etna Bralette in Saffron, flat lay, front view
TA-CT Etna Bralette Sale price$110
Colour
(5.0)
NewNette Rose Oslo Triangle Bralette in Cream, product shot on a plain background
Nette Rose Oslo Triangle Bralette Sale price$110
Color
Love and Swans Japan Chapter II Bralette in Black, hand-beaded crane embroidery over sheer mesh, flat lay
Love and Swans Japan Chapter II Bralette Sale price$270
Colour
Bye Bra Strapless Bra in Beige, product shot
Bye Bra Strapless Bra Sale price$85
Color
Love and Swans Midnight Muerte Bralette in Black, flat lay showing the beaded cross embroidery
Love and Swans Midnight Muerte Bralette Sale price$270
Colour
TA-CT Halti Crop Top in Rust, flat lay
TA-CT Halti Crop Top Sale price$80
Colour
NewNette Rose Harley Triangle Bralette in Black, product shot on a plain background
Nette Rose Harley Triangle Bralette Sale price$110
Color
(5.0)
Love and Swans Eclipse Bralette in Cosmic Blue, gold star embroidery with pearl and red heart detail, flat lay
Love and Swans Eclipse Bralette Sale price$290
Colour
NewNette Rose Apple Triangle Bralette in Light Blue, product shot on a plain background
Nette Rose Apple Triangle Bralette Sale price$110
Color

The Bras and Bralettes Collection

Bras and bralettes sit at the centre of Primary's range. Underwire, wire-free, strapless, longline — each style built by a different hand, for a different kind of day.

Else brings structured lace, designed with an LA sensibility and made in Europe. Nette Rose brings colour and softness from Cape Town. Bye Bra solves for backless, strapless and invisible. Maison Close and Love and Swans bring occasion into the everyday.

Every piece is sized in Australian measurements, with a personal fitting available if you are unsure where to start. Free size exchanges make it easy to get there.

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TRY BEFORE YOU BUY
Try 2-5 items
Home try-on
 
1
Select Try Before You Buy
Use the Try Before You Buy button when selecting items.
2
Payment Hold
We'll reserve the order total on your card, creating a pending transaction, however you won't be charged yet.
3
Try at Home
You have 3 days to try everything once your order arrives.
4
Easy Returns
Pay for what you keep and return the rest. A $15 restocking fee is payable if all items are returned.
By continuing with your order, you agree to our  Terms and Conditions
mirra logo
TRY BEFORE YOU BUY
1
Select Try Before You Buy
Use the Try Before You Buy button when selecting items.
2
Payment Hold
We'll reserve the order total on your card, creating a pending transaction, however you won't be charged yet.
3
Try at Home
You have 3 days to try everything once your order arrives.
4
Easy Returns
Pay for what you keep and return the rest. A $15 restocking fee is payable if all items are returned.
By continuing with your order, you agree to our  Terms and Conditions
mirra logo
You're ready to select your exchange items
Welcome back to the store page. Here's what to do next:
Step 1:
Browse items you'd like to order
Step 2:
Use the 'Add to Cart' button to add your new exchange items to the cart.
Step 3:
Checkout as usual with the same email or phone number to complete your exchange order.
left to place order
Please note: Processing your exchange may take up to one minute after placing your order.