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Choose up to 5 pieces to find the right fit and feel - $0 up front.

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Bye Bra Sculpting Breast Lifts
Bye Bra Sculpting Breast Lifts Sale price$75
(5.0)
Bye Bra Ultra Plunge Bra
Bye Bra Ultra Plunge Bra Sale price$80
(5.0)
BestsellerElse Bare Underwire Strapless Bra
Else Bare Underwire Strapless Bra Sale price$180
(5.0)
BestsellerElse Bare Underwire Longline Bra
Else Bare Underwire Longline Bra Sale price$160
(5.0)
BestsellerElse Bella Soft Triangle Bralette
Else Bella Soft Triangle Bralette Sale price$140
(5.0)
SeamlessUStyleBra_Beige_safe
Bye Bra Seamless U-Style Bra Sale price$60
(5.0)
Love and Swans L’amour Bralette
Love and Swans L’amour Bralette Sale price$180
(5.0)
Else Bare Soft Plunge Bralette
Else Bare Soft Plunge Bralette Sale price$155
(5.0)
Bye Bra Silicone Rabbit Bra Cups
Bye Bra Silicone Rabbit Bra Cups Sale price$45
(5.0)
Bye Bra Silicone Pull-Ups
Bye Bra Silicone Pull-Ups Sale price$45
(5.0)
Bye Bra Deep Plunge Strapless Bra
Bye Bra Deep Plunge Strapless Bra Sale price$85
(5.0)
Bye Bra Glam Bra
Bye Bra Glam Bra Sale price$75
(5.0)
Love and Swans Japan Chapter I Bralette
Love and Swans Japan Chapter I Bralette Sale price$270
(5.0)
Love and Swans Santa Muerte Bralette
Love and Swans Santa Muerte Bralette Sale price$270
(5.0)
Bye Bra Silicone Bra Cups
Bye Bra Silicone Bra Cups Sale price$45
(5.0)
TA-CT Etna Bralette
TA-CT Etna Bralette Sale price$110
(5.0)
Love and Swans Japan Chapter II Bralette
Love and Swans Japan Chapter II Bralette Sale price$270
(5.0)
NewNette Rose Oslo Triangle Bralette
Nette Rose Oslo Triangle Bralette Sale price$110
(5.0)
Bye Bra Strapless Bra
Bye Bra Strapless Bra Sale price$85
(5.0)
Love and Swans Midnight Muerte Bralette
Love and Swans Midnight Muerte Bralette Sale price$270
(5.0)
TA-CT Halti Crop Top
TA-CT Halti Crop Top Sale price$80
(5.0)
NewNette Rose Harley Triangle Bralette
Nette Rose Harley Triangle Bralette Sale price$110
(5.0)
Love and Swans Eclipse Bralette
Love and Swans Eclipse Bralette Sale price$290
(5.0)
NewNette Rose Apple Triangle Bralette
Nette Rose Apple Triangle Bralette Sale price$110
(5.0)

Bras and Bralettes

Bras and bralettes sit at the centre of Primary's range. Underwire, wire-free, strapless, longline — each style built by a different hand, for a different kind of day.

Else brings structured lace, designed with an LA sensibility and made in Europe. Nette Rose brings colour and softness from Cape Town. Bye Bra solves for backless, strapless and invisible. Maison Close and Love and Swans bring occasion into the everyday.

Every piece is sized in Australian measurements, with a personal fitting available if you are unsure where to start. Free size exchanges make it easy to get there.

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TRY BEFORE YOU BUY
Try 2-5 items
Home try-on
 
1
Select Try Before You Buy
Use the Try Before You Buy button when selecting items.
2
Payment Hold
We'll reserve the order total on your card, creating a pending transaction, however you won't be charged yet.
3
Try at Home
You have 3 days to try everything once your order arrives.
4
Easy Returns
Pay for what you keep and return the rest. A $15 restocking fee is payable if all items are returned.
By continuing with your order, you agree to our  Terms and Conditions
mirra logo
TRY BEFORE YOU BUY
1
Select Try Before You Buy
Use the Try Before You Buy button when selecting items.
2
Payment Hold
We'll reserve the order total on your card, creating a pending transaction, however you won't be charged yet.
3
Try at Home
You have 3 days to try everything once your order arrives.
4
Easy Returns
Pay for what you keep and return the rest. A $15 restocking fee is payable if all items are returned.
By continuing with your order, you agree to our  Terms and Conditions
mirra logo
You're ready to select your exchange items
Welcome back to the store page. Here's what to do next:
Step 1:
Browse items you'd like to order
Step 2:
Use the 'Add to Cart' button to add your new exchange items to the cart.
Step 3:
Checkout as usual with the same email or phone number to complete your exchange order.
left to place order
Please note: Processing your exchange may take up to one minute after placing your order.