Love and Swans – Primary

Free shipping for orders over $160 | Discreet packaging available

Free return shipping on size exchanges

10% off any brief with any bra or bralette | 25% off two briefs with any bra or bralette

Free shipping for orders over $160 | Discreet packaging available | Free return shipping on exchanges

Love and Swans crafts eternal, archetypal stories and myths through embroidery, embellished with beads, gems, and natural pearls. Their lingerie sets depict Japanese legends, Ancient Greek myths and Latin American tales.

Constructed form double-layer flexible lingerie meshes, Love and Swans combines a unique visual design approach with tangible comfort. Their products are made in small quantities in Europe and are exclusively available in Australia through Primary.

Love and Swans creates undergarments with style, generosity and enjoyment in mind.

From the Love and Swans Collection

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Santa Muerte Bralette

Flame Red

Light Blue Black Cosmic Blue Flame Red Cream + 2 more

L’amour Bralette

Cream Black

Japan Chapter II High Waist Thong

Black

Japan Chapter II Bralette

Black

Santa Muerte High Waist Thong

Flame Red

Light Blue Cream Black Flame Red Cosmic Blue + 2 more

Meteor Big Bang Thong

Cosmic Blue

Meteor Big Bang Bralette

Cosmic Blue

Gems and Jewels Bodysuit

Black

Japan Chapter I Bralette

Cream

Eclipse Bralette

Cosmic Blue

Le Petit Prince Bralette

Light Blue

Shop the Love and Swans Collection

Undergarments with intent

Primary is here to make you feel special, comfortable and empowered through undergarments with intent.

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Primary acknowledges the Wurundjeri people as the Traditional Owners and Custodians of the land on which we work. We pay respects to Elders past, present and emerging and recognise their continuing connection to land, waterways and community.