The Primary Gift Card

A considered way to give someone special the choice of beautiful, thoughtfully made undergarments.

The Primary Gift Card is redeemable across our full range - lingerie, shapewear and intimate essentials - and can be delivered instantly by email or sent in the post, packaged in our signature gift box with ribbon. If you’d like the mailed version, just get in touch.

Whether it’s for a birthday, an anniversary, Valentine’s Day, Christmas or simply just because, the Primary Gift Card is a personal gesture that allows them to choose what fits best, on their terms, in their time.

No expiry. No rush. Just a thoughtful gift, perfectly timed.