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TRY PRIMARY AT HOME

Choose up to 5 pieces to find the right fit and feel - $0 up front.

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BestsellerElse Bare Thong
Else Bare Thong Sale price$65
(5.0)
Else Bare Brief
Else Bare Brief Sale price$80
(5.0)
Else Bella High Waist Brief
(5.0)
Else Bella Thong
Else Bella Thong Sale price$100
(5.0)
Love and Swans Santa Muerte High Waist Thong
Love and Swans Japan Chapter II High Waist Thong
Love and Swans Easy Thong
(5.0)
Love and Swans Easy Brief
(5.0)
Final SaleSave 24%Nette Rose Bonnie High Waist Brief
Nette Rose Bonnie High Waist Brief Sale price$38 Regular price$50
(5.0)
Final SaleSave 26%Nette Rose Buttercup High Waist Brief
Nette Rose Buttercup High Waist Brief Sale price$37 Regular price$50
(5.0)
Final SaleSave 26%Nette Rose Buttercup Bikini Brief
Nette Rose Buttercup Bikini Brief Sale price$37 Regular price$50
(5.0)
Final SaleSave 30%Eclatante Thong
Eclatante Thong Sale price$42 Regular price$60
(5.0)
Final SaleSave 38%Forever Skin High Waisted Brief
Forever Skin High Waisted Brief Sale price$37 Regular price$60
(5.0)
Final SaleSave 29%Grand Jeu Shorty Brief
Grand Jeu Shorty Brief Sale price$39 Regular price$55
(5.0)
Final SaleSave 33%Garconne Brief
Garconne Brief Sale price$47 Regular price$70
(5.0)
Final SaleSave 30%Garconne Thong
Garconne Thong Sale price$42 Regular price$60
(5.0)
Final SaleSave 30%Marie Thong
Marie Thong Sale price$49 Regular price$70
(5.0)
Final SaleSave 26%Marie Brief
Marie Brief Sale price$59 Regular price$80
(5.0)
Else Nano Thong
Else Nano Thong Sale price$65
(5.0)
Else Nano Brief
Else Nano Brief Sale price$70
(5.0)
Nette Rose Argentina String Thong
Nette Rose Atacama Thong
(5.0)
Maison Close Corps A Corps Brief I
Maison Close Corps A Corps Thong I

Underwear

Good underwear is the part of getting dressed that no one sees — which is exactly why it matters.

At Primary, we carry underwear made to the same standard as the bralettes it pairs with. Briefs, thongs, French knickers, high-waisted styles — each cut is deliberate, each fabric chosen for how it wears through a full day.

Our brands include Else, a cult LA brand, whose precisely cut fabrics are finished to the same standard as their bras; Nette Rose from Cape Town, whose lace pieces are handmade in limited numbers; and Love and Swans, whose everyday styles offer consistent, reliable coverage.

Whether you are building a matched set or filling out your everyday rotation, this collection is a good place to start.

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