Underwear

Good underwear is the part of getting dressed that no one sees — which is exactly why it matters.

At Primary, we carry underwear made to the same standard as the bralettes it pairs with. Briefs, thongs, French knickers, high-waisted styles — each cut is deliberate, each fabric chosen for how it wears through a full day.

Our brands include Else, a cult LA brand, whose precisely cut fabrics are finished to the same standard as their bras; Nette Rose from Cape Town, whose lace pieces are handmade in limited numbers; and Love and Swans, whose everyday styles offer consistent, reliable coverage.

Whether you are building a matched set or filling out your everyday rotation, this collection is a good place to start.