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Free shipping for orders over $160 | Discreet packaging available

Free return shipping on size exchanges

10% off any brief with any bra or bralette | 25% off two briefs with any bra or bralette

Free shipping for orders over $160 | Discreet packaging available | Free return shipping on exchanges

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Undergarments with intent

Primary is here to make you feel special, comfortable and empowered through undergarments with intent.

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Primary acknowledges the Wurundjeri people as the Traditional Owners and Custodians of the land on which we work. We pay respects to Elders past, present and emerging and recognise their continuing connection to land, waterways and community.