A LINGERETTE

UNDERGARMENTS
DAILY AND OCCASIONAL

Explore the Collection
Free shipping for orders over $160 | Discreet packaging available
Free return shipping on size exchanges
10% off any Brief with any Bra or Bralette | 25% off 2 Briefs with any Bra or Bralette
Free shipping for orders over $160 | Discreet packaging available | Free return shipping on exchanges

Bralettes

Bottoms

Bodysuits

Accessories and Solutions

Bras

Shapewear

  • Bella Soft Triangle Bralette
    $140
    Ivory Midnight Merlot
  • Bella Brief
    $120
    Ivory Midnight Merlot
  • Bare Underwire Longline Bra
    $150
    Black Powder Merlot
  • Bare Thong
    $65
    Powder Black Merlot
  • Bare Soft Plunge Bralette
    $140
    Black Powder Merlot
  • Bare Brief
    $80
    Powder Black Merlot

    • Bare and Bella

    Our bestselling collections, Bare and Bella,
    are now available in merlot. For a limited time only.

  • Bobbie Bamboo Thong
    $50
    Green
  • Bobbie Cup Bra
    $120
    Pink
  • Bobbie Scrunchie Bralette
    $110
    Pink
  • Bobbie String Thong
    $50
    Pink
  • Bobbie Triangle Bralette
    $100
    Green

    • Summer with Bobbie

    As featured in

    Wake up and smell the coffee. Japan Chapter II Bralette by Love and Swans. Exclusive to Primary in Australia.
    Free express shipping, @mylbdo gift with purchase. Make this Valentine’s Day your best yet. Link to The Valentine’s Edit in bio. #expressshipping✈️ #expressshipping #primarylingerette #valentines #valentinesday
    Valentine’s Day outfits for all occasions. Tag a bestie who understands 👌🏼 #galentinesday #valentinesday #primarylingerette #ootd #valentinesoutfit
    Anatomy of our bestseller, the Else Bare Longline Bra. From an 8-16, B-G cups. In powder, black and merlot. #primarylingerette #elselingerie
    The Bella Bralette. Have you ever? I mean, seriously. Now in Merlot. Free gift with purchase with all sets until Valentine's Day. #primarylingerette #valentines #valentinesday #giftwithpurchase #intimacycandle #valentinesgift
    The Bella Bralette. Seductive. Wearable. Now in Merlot. Free gift with purchase with all sets until Valentine's Day. #primarylingerette #valentines #valentinesday #giftwithpurchase #intimacycandle #valentinesgift
    The Bella Bralette. Modern. Luxe. Comfortable. Supportive. Now in Merlot. Free gift with purchase with all sets until Valentine's Day. #primarylingerette #valentines #valentinesday #giftwithpurchase #intimacycandle #valentinesgift
    The cult favourite LBDO Melt Candle is your gift with any set or bodysuit. We're helping celebrate your love this Valentine's. Until stocks last. #giftwithpurchase #giftwithpurchaseau #primarylingerette #valentines #valentinesgift #valentinesday #intimacy #intimacycandle
    Have you ever…? I mean come on. Gorgeous. #primarylingerette #loveandswans #valentinesday #valentines
    The bestseller itself - The Else Bare Longline Bra - now in Merlot #primarylingerette #elselingerie #valentines #valentinesday
    For yourself or someone else, a curated collection of special pieces. #primarylingerette #Australianlingerie #lingeriestore #primarylingerie #valentines #ValentinesDay #valentinesdaygift #valentinesdaygiftideas
    The bestseller itself - The Else Bare Longline Bra - now in Merlot #primarylingerette #elselingerie #valentines #valentinesday
    1. Launching Primary 2. Welcome five new brands into our store including three exclusive to Primary in Australia 3. Feedback from our customers 🫶🏻 4. The Primary Suite 5. Starting to educate our community on what a well fitting bra can do for you 6. That time @melly_singer wore Primary to MFW 7. Making @bazaaraustralia’s list of lingerie brands to know now Bring on 2025!
    Gift cards for last minute gifts. Available online and delivered instantly. #giftcards #christmasgift #lastminutegift #primarylingerette #primary
    It was Christmas morning, and Sophie tore through the wrapping paper like a tornado. Among the pile of socks, candles, and dubious scented lotions, she found it: a beautiful, embellished bralette. It shimmered in the light like a magical eclipse. “Is this... a bralette?” she asked, holding it up to the sky for dramatic effect, her voice a mix of confusion and awe. Her auntie, the cool one, standing nearby, smiled proudly. “Yes! It’s for your comfort and confidence!” Sophie looked at the sparkling thing, holding it up to her chest. “Comfort? This looks like it’s made of dreams.” Still, she slipped it on, and instantly, something clicked. She felt… amazing. Like she could conquer the world—or at least, Christmas lunch. Her posture improved. Her confidence soared. She stood a little taller, admired her reflection in the window, and even attempted a strut across the living room.
    Please be sure to get your orders in before the 20/12 for gift/outfit arrival before Christmas. We wouldn't want anyone to miss out. #primarylingerette #lingeriestore #lingerieboutique #lingerette #primarylingerie #femalebusinessowner #Australianlingerie #FindYourFit #undergarments #primarylingerette #australianretail #boutiquefashion #boutiquelingerie #lingerie #bras #underwear #bodypositivity
    Any good comebacks we missed? Let us know in the comments. Wittiest comeback wins a $100 voucher to Primary.
    Gifts under $400 for a special someone. Link in bio. Free returns on exchange to make sure the perfect gift is the perfect fit 🙌 #primarylingerette #christmasgift #christmasgiftidea
    The Nette Rose Bonnie set - a thoughtful gift for a loved one. Different configurations for tops and bottoms according to your size and comfort are available with a garter belt for something a little extra. Also available in the Buttercup and Bernie colourways. #primarylingerette #netterose #bonnie
    Gifts under $100 for your loved ones. Link in bio. Don't forget, free returns on exchange to make sure the gift is the perfect fit 🙌 #primarylingerette #christmasgift #christmasgiftidea