Bras and Bralettes

Every bra in this collection was chosen because it does something well.

Primary stocks a considered range of bras and bralettes from brands across France, Cape Town, Los Angeles and Australia. You will find wire-free bralettes for everyday wear, underwire styles with structured support, and everything in between. Fabrics include soft cotton blends, embroidery lace, and stretch mesh.

We do not carry volume. We carry choice. If you are unsure where to start, the size guide covers each brand's fit, and our team is available to help with any sizing questions you have.

Free shipping on all Australian orders over $100.