News
On Our Mid-Year Sale, and Why We Rarely Have One
Primary rarely discounts. When we do, it is by design — past-season pieces ordered too generously, Else Nano before its update, and Maison Close reduced for the first time.
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How to Shop for a Bra When the Brand Is International
Most women have learned through experience that their bra size is not a fixed number. It moves depending on the brand. This is more pronounced when the brand is international — and it is worth unde...
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What to Pack in Your Lingerie Bag for Europe
Wire-free bras for long-haul travel, bralettes worn as tops, and adhesive solutions for the dresses that defeated every other bra. The Primary European summer edit.
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