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Introducing Nette Rose: Cape Town's Joyful Lace, Now at Primary

Apple

Introducing Nette Rose: Cape Town's Joyful Lace, Now at Primary

Nette Rose is the boldest, most joyful label in our range — handmade in Cape Town, and now held locally in Australia across Harley, Oslo, Apple, Primrose, Argentina and the Freya Bodysuit.

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On Our Mid-Year Sale, and Why We Rarely Have One
Bye Bra

On Our Mid-Year Sale, and Why We Rarely Have One

Primary rarely discounts. When we do, it is by design — past-season pieces ordered too generously, Else Nano before its update, and Maison Close reduced for the first time.

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TRY BEFORE YOU BUY
Try 2-5 items
Home try-on
 
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Welcome back to the store page. Here's what to do next:
Step 1:
Browse items you'd like to order
Step 2:
Use the 'Add to Cart' button to add your new exchange items to the cart.
Step 3:
Checkout as usual with the same email or phone number to complete your exchange order.
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Please note: Processing your exchange may take up to one minute after placing your order.