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A slower way to shop this November. No Black Friday. Something thoughtful arrives Friday 21 November— subscribe to receive it.

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Primary acknowledges the Wurundjeri people as the Traditional Owners and Custodians of the land on which we work. We pay respects to Elders past, present and emerging and recognise their continuing connection to land, waterways and community.

Undergarments with Intent

Primary is here to make you feel special, comfortable and empowered through undergarments with intent.

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