Article: The Best Australian Stores to Buy Lingerie in 2026
The Best Australian Stores to Buy Lingerie in 2026
There is a lot happening in lingerie right now. We know — we have travelled widely and spent years exploring what designers across the world are creating.
Today’s lingerie landscape is incredibly diverse. There are delicate bralettes pieced together from different fabrics, beautifully engineered one-piece garments, laser-cut and heat-moulded T-shirt bras, and intricate hand-designed laces that balance artistry with wearability.
But there is also a huge amount happening closer to home. Australia has developed a thoughtful lingerie culture of its own, shaped by independent designers, innovative materials and a growing interest in pieces that prioritise comfort alongside beauty.
Across the country, a number of boutiques and lingerie brands are redefining what modern lingerie looks and feels like.
Below is a selection of some of the most interesting lingerie stores and brands in Australia right now — each bringing something special to the category.
Swoon Studio
Swoon Studio produces beautiful handmade lingerie from South Australia. Each collection is carefully crafted, with many pieces made to order alongside limited drops created from remnant, vintage and speciality fabrics.
The designs are soft, wearable and thoughtfully detailed, designed to support everyday comfort while still feeling special. Alongside ready-to-wear sizing, Swoon Studio also offers bespoke pieces for those seeking a truly personalised fit.
It is a lovely example of the craft and care that can exist within independent lingerie design.
Kat the Label
Kat the Label has become well known for its delicate lace lingerie and romantic aesthetic. The brand specialises in soft lace sets, silk sleepwear and bridal lingerie designed for special occasions.
Their pieces often sit at the intersection of comfort and elegance, making them popular for wedding mornings, gifting and everyday indulgence.
Honey Birdette
Honey Birdette has established itself as one of Australia’s most recognisable lingerie brands. Known for its bold aesthetic and statement pieces, the brand offers intricate lace sets, dramatic silhouettes and beautifully constructed leather designs.
For those looking for lingerie designed for special occasions — or something a little daring — Honey Birdette continues to set the benchmark for theatrical luxury lingerie in Australia.
Lonely
While not technically Australian, our friends across the ditch deserve a place in this conversation.
New Zealand brand Lonely has been hugely influential in shaping the modern lingerie landscape. Their approach centres on inclusivity, thoughtful design and beautiful lace pieces created for a wide range of bodies.
In many ways, Lonely helped inspire the philosophy behind Primary — lingerie that celebrates comfort, confidence and individuality.
Nico
Nico represents another thoughtful approach to lingerie design. The brand focuses on organic fabrics, simple silhouettes and pieces designed for everyday wear.
The philosophy behind Nico is refreshingly straightforward: comfortable lingerie made with care for both the wearer and the environment.
For those drawn to minimal design and natural materials, Nico offers a calm and considered alternative within the lingerie space.
Primary Lingerette
Primary takes a slightly different approach within the Australian lingerie landscape.
Rather than focusing on a single in-house label, we curated a collection of international lingerie brands that combine craftsmanship, comfort and thoughtful design. The aim is to bring some of the most interesting lingerie being created globally into one considered Australian destination.
Within our collection you might discover:
Love and Swans, known for embellished pieces designed for special occasions.
TA-CT, offering beautifully simple organic European lingerie made for everyday comfort.
Else, celebrated for its modern architectural constructions and refined materials.
Nette Rose, known for joyful lace bralettes and colour-rich sets crafted in Cape Town.
Together these brands represent what Primary describes as affordable luxury lingerie — pieces made with care, beautiful materials and thoughtful construction, but designed to be worn and enjoyed every day.
We also focuses on making international lingerie brands accessible to Australian customers, offering Australian sizing guidance, personalised support when needed and easy size exchanges.
For many women, the appeal lies in discovering multiple international lingerie designers in one place — each bringing a different perspective on comfort, design and craftsmanship.
Why Australian Lingerie Is Having a Moment
What is particularly exciting about lingerie in Australia right now is the diversity of approaches emerging across the industry.
Some designers are exploring sustainable fabrics and organic materials. Others are focused on intricate lace craftsmanship or bold statement pieces. Independent studios, international brands and curated boutiques are all contributing to a landscape that feels creative and evolving.
For customers, this means more choice than ever before — whether you are looking for delicate lace sets, everyday organic lingerie, or beautifully crafted pieces for special occasions.
