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The 2026 Valentine's Day Collection

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Love and Swans Midnight Muerte Bralette in Black, flat lay showing the beaded cross embroidery
Love and Swans Midnight Muerte Bralette Sale price$270
Colour
Love and Swans Midnight Muerte High Waist Thong in Black, flat lay showing the embroidered motifs
Love and Swans Midnight Muerte High Waist Thong Sale price$270
Colour
Final SaleNette Rose Primrose Midline Bralette in Pink, flat lay
Nette Rose Primrose Midline Bralette Sale price$88 Regular price$110
Colour
Final SaleNette Rose Primrose Thong in Pink, flat lay
Nette Rose Primrose Thong Sale price$40 Regular price$50
Colour
Limited EditionFinal SaleElse Dahlia Soft Plunge Bralette in Cherry Lacquer, flat lay
Else Dahlia Soft Plunge Bralette Sale price$160 Regular price$200
Colour
(5.0)
Limited EditionFinal SaleElse Dahlia Thong in Cherry Lacquer, flat lay
Else Dahlia Thong Sale price$80 Regular price$100
Colour
Final SaleNette Rose Argentina Triangle Bralette in Red, product shot
Nette Rose Argentina Triangle Bralette Sale price$76 Regular price$95
Colour
Final SaleNette Rose Argentina String Thong in Red, flat lay
Nette Rose Argentina String Thong Sale price$40 Regular price$50
Colour
Final SaleNette Rose Argentina Garter Belt in Red, flat lay
Nette Rose Argentina Garter Belt Sale price$72 Regular price$90
Colour
Final SaleMaison Close Corps A Corps Bra III in Neon Pink, flat lay
Maison Close Corps A Corps Bra III Sale price$112 Regular price$140
Colour
(5.0)
Final SaleMaison Close Corps A Corps Brief III in Neon Pink, flat lay
Maison Close Corps A Corps Brief III Sale price$68 Regular price$85
Colour
(5.0)
Final SaleMaison Close Corps A Corps Thong III in Neon Pink, flat lay
Maison Close Corps A Corps Thong III Sale price$60 Regular price$75
Colour
(5.0)
Love and Swans Santa Muerte High Waist Thong in Flame Red, hand-beaded Aztec embroidery, flat lay
Love and Swans Santa Muerte High Waist Thong Sale price$270
Colour
Love and Swans Santa Muerte Bralette in Flame Red, hand-beaded gold cross detail, flat lay
Love and Swans Santa Muerte Bralette Sale price$270
Colour
TA-CT Halti Crop Top in Rust, flat lay
TA-CT Halti Crop Top Sale price$80
Colour
TA-CT Tomori Genderless Shorts in Rust, flat lay
TA-CT Tomori Genderless Shorts Sale price$75
Colour
TA-CT Etna Bralette in Off-White, flat lay
TA-CT Etna Bralette Sale price$110
Colour
(5.0)
TA-CT Etna Bralette in Rust, flat lay
TA-CT Etna Bralette Sale price$110
Colour
(5.0)
TA-CT Etna Bralette in Saffron, flat lay, front view
TA-CT Etna Bralette Sale price$110
Colour
(5.0)
TA-CT Cinto High Brief in Rust, flat lay
TA-CT Cinto High Brief Sale price$75
Colour
TA-CT Cinto High Brief in Off-White, flat lay
TA-CT Cinto High Brief Sale price$75
Colour

The 2026 Valentine's Day Collection

Primary's Valentine's Day edit for 2026 — bras, bralettes and sets chosen for the occasion, without leaning into the category's usual cliché.

Selected across the brands we carry, each piece works as well for yourself as it does as a gift.

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Use the Try Before You Buy button when selecting items.
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We'll reserve the order total on your card, creating a pending transaction, however you won't be charged yet.
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You have 3 days to try everything once your order arrives.
4
Easy Returns
Pay for what you keep and return the rest. A $15 restocking fee is payable if all items are returned.
By continuing with your order, you agree to our  Terms and Conditions
mirra logo
TRY BEFORE YOU BUY
1
Select Try Before You Buy
Use the Try Before You Buy button when selecting items.
2
Payment Hold
We'll reserve the order total on your card, creating a pending transaction, however you won't be charged yet.
3
Try at Home
You have 3 days to try everything once your order arrives.
4
Easy Returns
Pay for what you keep and return the rest. A $15 restocking fee is payable if all items are returned.
By continuing with your order, you agree to our  Terms and Conditions
mirra logo
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