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The Bestsellers Collection

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Final SaleBye Bra Gala Bra in Beige, product shot
Bye Bra Gala Bra Sale price$60
Final SaleBye Bra Gala Bra in Black, product shot
Bye Bra Gala Bra Sale price$48 Regular price$60
Bye Bra Deep Plunge Strapless Bra in Beige, product shot
Final SaleBye Bra Silicone Sculpting Breast Lifts in Beige, product shot of the pair
Bye Bra Silicone Sculpting Breast Lifts Sale price$60 Regular price$75
Final SaleNette Rose Primrose Midline Bralette in Pink, flat lay
Nette Rose Primrose Midline Bralette Sale price$88 Regular price$110
Final SaleMaison Close Corps A Corps Bra IV in Neon Yellow, flat lay
Maison Close Corps A Corps Bra IV Sale price$112 Regular price$140
Bye Bra Sculpting Bodysuit Deep Plunge in Beige, product shot, front view
Bye Bra Invisible Bra in Beige, product shot
Bye Bra Invisible Bra Sale price$50
Bye Bra Invisible Bra in Black, product shot
Bye Bra Invisible Bra Sale price$50
Final SaleElse Marie Soft Plunge V Wire Bra in Matcha, floral lace, flat lay
Marie Soft Plunge V Wire Bra Sale price$144 Regular price$215
Bye Bra Short Sleeve Bodysuit in Black, flat lay
Final SaleNette Rose Primrose Thong in Pink, flat lay
Nette Rose Primrose Thong Sale price$40 Regular price$50
Final SaleNette Rose Atacama Thong in Cream, flat lay
Nette Rose Atacama Thong Sale price$48 Regular price$60
Final SaleNette Rose Bobbie Cup Bra in Pink, pink floral embroidery, flat lay
Nette Rose Bobbie Cup Bra Sale price$87 Regular price$120
Final SaleMaison Close Corps A Corps Bra III in Neon Pink, flat lay
Maison Close Corps A Corps Bra III Sale price$112 Regular price$140
Final SaleElse Marie Underwire Bra in Black, floral lace, flat lay
Marie Underwire Bra Sale price$122 Regular price$180
Final SaleElse Marie Underwire Bra in Ecru, floral lace, flat lay
Marie Underwire Bra Sale price$122 Regular price$180
Final SaleLove and Swans Easy Thong in Light Blue, sheer marbled mesh, flat lay
Love and Swans Easy Thong Sale price$47 Regular price$80
Final SaleLove and Swans Easy Thong in Black, sheer patterned mesh, flat lay
Final SaleLove and Swans Easy Thong in Cosmic Blue, sheer patterned mesh, flat lay
Love and Swans Easy Thong Sale price$47 Regular price$80
Final SaleLove and Swans Easy Thong in Cream, sheer mesh, flat lay
Final SaleMaison Close Corps A Corps Bra I in Beige/Yellow, flat lay
Maison Close Corps A Corps Bra I Sale price$112 Regular price$140
Bye Bra Glam Bra in Beige, product shot
Bye Bra Glam Bra Sale price$75
NewNette Rose Oslo Triangle Bralette in Cream, product shot on a plain background
Final SaleElse Cosmo Sporty Bralette in Black, fishnet-inspired lace, flat lay
Else Cosmo Sporty Bralette Sale price$152 Regular price$190
Final SaleElse Cosmo Sporty Bralette in Blush, fishnet-inspired lace, flat lay
Else Cosmo Sporty Bralette Sale price$152 Regular price$190
TA-CT Etna Bralette in Off-White, flat lay
TA-CT Etna Bralette Sale price$110
TA-CT Etna Bralette in Rust, flat lay
TA-CT Etna Bralette Sale price$110
TA-CT Etna Bralette in Saffron, flat lay, front view
TA-CT Etna Bralette Sale price$110
Final SaleNette Rose Bernie Cup Bra in Black, gold floral lace embroidery, flat lay
Nette Rose Bernie Cup Bra Sale price$87 Regular price$110
Bye Bra Sculpting High Waist Short in Beige, product shot, front view
Bye Bra Sculpting High Waist Thong in Beige, product shot, back view
Bye Bra Invisible High Waist Brief in Beige, product shot, front view

The Bestsellers Collection

These are the pieces our customers return for. Not because they are heavily promoted, but because they work — they fit consistently, wear well, and do what they were designed to do.

The bestseller list at Primary is a genuine reflection of what sells, across all the brands we carry. If you are new to Primary and not sure where to start, this is a reliable place to begin.

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Step 1:
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Step 2:
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Step 3:
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Please note: Processing your exchange may take up to one minute after placing your order.