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Choose up to 5 pieces to find the right fit and feel - $0 up front.

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The Bestsellers Collection

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Final SaleElse Marie Thong in Black, floral lace, flat lay
Marie Thong Sale price$49 Regular price$70
Colour
Final SaleElse Marie Thong in Ecru, floral lace, flat lay
Marie Thong Sale price$49 Regular price$70
Colour
Final SaleElse Cosmo High Waist Brief in Blush, fishnet-inspired lace, flat lay
Else Cosmo High Waist Brief Sale price$76 Regular price$95
Colour
Final SaleElse Cosmo High Waist Brief in Black, fishnet-inspired lace, flat lay
Else Cosmo High Waist Brief Sale price$76 Regular price$95
Colour
TA-CT Cinto High Brief in Rust, flat lay
TA-CT Cinto High Brief Sale price$75
Colour
TA-CT Cinto High Brief in Off-White, flat lay
TA-CT Cinto High Brief Sale price$75
Colour
Final SaleNette Rose Jamie Half Cup Bra in Red, floral print mesh, flat lay
Nette Rose Jamie Half Cup Bra Sale price$65 Regular price$85
Colour
Final SaleNette Rose Jamie Soft Triangle Bralette in Red, floral print mesh with lilac trim, flat lay
Nette Rose Jamie Soft Triangle Bralette Sale price$60 Regular price$75
Colour
(5.0)
Bye Bra Adhesive Free Nipple Covers in Beige, flat lay
Bye Bra Adhesive Free Nipple Covers Sale price$25
Colour
Bye Bra Invisible High Waist Brief in Beige, product shot, front view
Bye Bra Invisible High Waist Brief Sale price$50
Colour
Final SaleBye Bra Padded Short in Beige, product shot, side view
Bye Bra Padded Short Sale price$49 Regular price$75
Colour
(5.0)
Final SaleBye Bra Padded Short in Black, flat lay, product shot
Bye Bra Padded Short Sale price$49 Regular price$75
Colour
(5.0)
Final SaleNette Rose Bonnie Soft Triangle Bralette in Purple, flat lay
Nette Rose Bonnie Soft Triangle Bralette Sale price$65 Regular price$85
Colour
Final SaleNette Rose Bonnie High Waist Brief in Purple, floral embroidery, flat lay
Nette Rose Bonnie High Waist Brief Sale price$38 Regular price$50
Colour
(5.0)
Love and Swans Japan Chapter I Bralette in Cream, hand-beaded goldfish embroidery, flat lay
Love and Swans Japan Chapter I Bralette Sale price$270
Colour
Love and Swans Santa Muerte Bralette in Flame Red, hand-beaded gold cross detail, flat lay
Love and Swans Santa Muerte Bralette Sale price$270
Colour
Else Bella Thong in Ivory, geometric lace, flat lay
Else Bella Thong Sale price$100
Colour
Sold OutNette Rose Barry Sequin Bodysuit in Sequin, worn, close-up front view outdoors
Nette Rose Barry Sequin Bodysuit Sale price$170
Colour
TA-CT Etna Bralette in Off-White, flat lay
TA-CT Etna Bralette Sale price$110
Colour
(5.0)
TA-CT Etna Bralette in Rust, flat lay
TA-CT Etna Bralette Sale price$110
Colour
(5.0)
TA-CT Etna Bralette in Saffron, flat lay, front view
TA-CT Etna Bralette Sale price$110
Colour
(5.0)
Final SaleNette Rose Argentina Garter Belt in Red, flat lay
Nette Rose Argentina Garter Belt Sale price$72 Regular price$90
Colour
Final SaleMaison Close Corps A Corps Bra II in Neon Orange, flat lay
Maison Close Corps A Corps Bra II Sale price$112 Regular price$140
Colour
(5.0)
Final SaleBye Bra Invisible Short in Beige, product shot, front view
Bye Bra Invisible Short Sale price$55
Colour
Final SaleBye Bra Invisible Short in Black, product shot, front view
Bye Bra Invisible Short Sale price$44 Regular price$55
Colour
Bye Bra Silicone Bra Cups in Beige, pair, product shot
Bye Bra Silicone Bra Cups Sale price$45
Colour
Final SaleElse Marie Brief in Black, floral lace, flat lay
Marie Brief Sale price$59 Regular price$80
Colour
Final SaleElse Marie Brief in Ecru, floral lace, flat lay
Marie Brief Sale price$59 Regular price$80
Colour
Final SaleElse Marie Brief in Matcha, floral lace, flat lay
Marie Brief Sale price$59 Regular price$80
Colour
Love and Swans Japan Chapter II Bralette in Black, hand-beaded crane embroidery over sheer mesh, flat lay
Love and Swans Japan Chapter II Bralette Sale price$270
Colour
NewNette Rose Oslo French Brief in Cream, product shot on a plain background
Nette Rose Oslo French Brief Sale price$65
Color
NewNette Rose Oslo Triangle Bralette in Cream, product shot on a plain background
Nette Rose Oslo Triangle Bralette Sale price$110
Color
Limited EditionFinal SaleElse Dahlia Soft Plunge Bralette in Cherry Lacquer, flat lay
Else Dahlia Soft Plunge Bralette Sale price$160 Regular price$200
Colour
(5.0)

The Bestsellers Collection

These are the pieces our customers return for. Not because they are heavily promoted, but because they work — they fit consistently, wear well, and do what they were designed to do.

The bestseller list at Primary is a genuine reflection of what sells, across all the brands we carry. If you are new to Primary and not sure where to start, this is a reliable place to begin.

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TRY BEFORE YOU BUY
Try 2-5 items
Home try-on
 
1
Select Try Before You Buy
Use the Try Before You Buy button when selecting items.
2
Payment Hold
We'll reserve the order total on your card, creating a pending transaction, however you won't be charged yet.
3
Try at Home
You have 3 days to try everything once your order arrives.
4
Easy Returns
Pay for what you keep and return the rest. A $15 restocking fee is payable if all items are returned.
By continuing with your order, you agree to our  Terms and Conditions
mirra logo
TRY BEFORE YOU BUY
1
Select Try Before You Buy
Use the Try Before You Buy button when selecting items.
2
Payment Hold
We'll reserve the order total on your card, creating a pending transaction, however you won't be charged yet.
3
Try at Home
You have 3 days to try everything once your order arrives.
4
Easy Returns
Pay for what you keep and return the rest. A $15 restocking fee is payable if all items are returned.
By continuing with your order, you agree to our  Terms and Conditions
mirra logo
You're ready to select your exchange items
Welcome back to the store page. Here's what to do next:
Step 1:
Browse items you'd like to order
Step 2:
Use the 'Add to Cart' button to add your new exchange items to the cart.
Step 3:
Checkout as usual with the same email or phone number to complete your exchange order.
left to place order
Please note: Processing your exchange may take up to one minute after placing your order.