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Choose up to 5 pieces to find the right fit and feel - $0 up front.

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The Bestsellers Collection

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Bye Bra Sculpting Breast Lifts in Beige, pair with shoulder straps, product shot
Bye Bra Sculpting Breast Lifts Sale price$75
Colour
(5.0)
Bye Bra Ultra Plunge Bra in Beige, product shot, front view
Bye Bra Ultra Plunge Bra Sale price$80
Colour
(5.0)
Bye Bra Low Back Mid Waist Thong in Beige, product shot, front view
Bye Bra Low Back Mid Waist Thong Sale price$60
Colour
BestsellerElse Bare Underwire Strapless Bra in Black, sheer mesh, flat lay
Else Bare Underwire Strapless Bra Sale price$180
Colour
(5.0)
BestsellerElse Bare Underwire Strapless Bra in Powder, sheer mesh, flat lay
Else Bare Underwire Strapless Bra Sale price$180
Colour
(5.0)
BestsellerElse Bare Underwire Longline Bra in Black, sheer mesh with longline band, flat lay
Else Bare Underwire Longline Bra Sale price$160
Colour
(5.0)
BestsellerElse Bare Underwire Longline Bra in Powder, sheer mesh with longline band, flat lay
Else Bare Underwire Longline Bra Sale price$160
Colour
(5.0)
BestsellerElse Bella Soft Triangle Bralette in Ivory, geometric lace, flat lay
Else Bella Soft Triangle Bralette Sale price$140
Colour
Else Bare Brief in Powder, sheer mesh, flat lay
Else Bare Brief Sale price$80
Colour
(5.0)
Else Bare Brief in Black, sheer mesh, flat lay
Else Bare Brief Sale price$80
Colour
(5.0)
Bye Bra Low Back Bodysuit Short in Beige, product shot, front view
Bye Bra Low Back Bodysuit Short Sale price$140
Colour
(5.0)
BestsellerFinal SaleElse Nano Underwire Bra in Bronze, flat lay
Else Nano Underwire Bra Sale price$120 Regular price$150
Colour
(5.0)
BestsellerFinal SaleElse Nano Underwire Bra in Black, flat lay
Else Nano Underwire Bra Sale price$120 Regular price$150
Colour
(5.0)
Bye Bra Seamless U-Style Bra in Beige, product shot
Bye Bra Seamless U-Style Bra Sale price$60
Colour
BestsellerElse Bare Thong in Powder, sheer mesh, flat lay
Else Bare Thong Sale price$65
Colour
(5.0)
BestsellerElse Bare Thong in Black, sheer mesh, flat lay
Else Bare Thong Sale price$65
Colour
(5.0)
Final SaleNette Rose Argentina Triangle Bralette in Red, product shot
Nette Rose Argentina Triangle Bralette Sale price$76 Regular price$95
Colour
Bye Bra Low Back Mid Waist Short in Beige, product shot, front view
Bye Bra Low Back Mid Waist Short Sale price$75
Colour
(5.0)
Love and Swans L'amour Bralette in Cream, sheer tulle with heart embroidery, flat lay
Love and Swans L’amour Bralette Sale price$180
Colour
(5.0)
Love and Swans L'amour Bralette in Black, sheer patterned mesh with heart embroidery, flat lay
Love and Swans L’amour Bralette Sale price$180
Colour
(5.0)
Else Bare Soft Plunge Bralette in Black, sheer mesh, flat lay
Else Bare Soft Plunge Bralette Sale price$155
Colour
(5.0)
Else Bare Soft Plunge Bralette in Powder, sheer mesh, flat lay
Else Bare Soft Plunge Bralette Sale price$155
Colour
(5.0)
Final SaleNette Rose Argentina String Thong in Red, flat lay
Nette Rose Argentina String Thong Sale price$40 Regular price$50
Colour
Bye Bra Silicone Rabbit Bra Cups in Beige, pair, product shot
Bye Bra Silicone Rabbit Bra Cups Sale price$45
Colour
Final SaleLove and Swans Easy Brief in Cream, sheer mesh, flat lay
Love and Swans Easy Brief Sale price$80
Colour
Final SaleLove and Swans Easy Brief in Black, sheer patterned mesh, flat lay
Love and Swans Easy Brief Sale price$80
Colour
Bye Bra Silicone Pull-Ups in Beige, pair, product shot
Bye Bra Silicone Pull-Ups Sale price$45
Colour
Final SaleElse Nano Soft Cup Plunge Bralette in Bronze, flat lay
Else Nano Soft Cup Plunge Bralette Sale price$112 Regular price$140
Colour
(5.0)
Final SaleElse Nano Soft Cup Plunge Bralette in Black, flat lay
Else Nano Soft Cup Plunge Bralette Sale price$112 Regular price$140
Colour
(5.0)
Else Bella High Waist Brief in Ivory, geometric lace, flat lay
Else Bella High Waist Brief Sale price$120
Colour
Bye Bra Low Back Mid Waist Brief in Beige, product shot, front view
Bye Bra Low Back Mid Waist Brief Sale price$60
Colour
(5.0)
Bye Bra Dress Tape Strips, single strip held in hand, product shot
Bye Bra Dress Tape Strips Sale price$22
Bye Bra Low Back Bodysuit Thong in Beige, product shot, front view
Bye Bra Low Back Bodysuit Thong Sale price$125
Colour

The Bestsellers Collection

These are the pieces our customers return for. Not because they are heavily promoted, but because they work — they fit consistently, wear well, and do what they were designed to do.

The bestseller list at Primary is a genuine reflection of what sells, across all the brands we carry. If you are new to Primary and not sure where to start, this is a reliable place to begin.

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TRY BEFORE YOU BUY
Try 2-5 items
Home try-on
 
1
Select Try Before You Buy
Use the Try Before You Buy button when selecting items.
2
Payment Hold
We'll reserve the order total on your card, creating a pending transaction, however you won't be charged yet.
3
Try at Home
You have 3 days to try everything once your order arrives.
4
Easy Returns
Pay for what you keep and return the rest. A $15 restocking fee is payable if all items are returned.
By continuing with your order, you agree to our  Terms and Conditions
mirra logo
TRY BEFORE YOU BUY
1
Select Try Before You Buy
Use the Try Before You Buy button when selecting items.
2
Payment Hold
We'll reserve the order total on your card, creating a pending transaction, however you won't be charged yet.
3
Try at Home
You have 3 days to try everything once your order arrives.
4
Easy Returns
Pay for what you keep and return the rest. A $15 restocking fee is payable if all items are returned.
By continuing with your order, you agree to our  Terms and Conditions
mirra logo
You're ready to select your exchange items
Welcome back to the store page. Here's what to do next:
Step 1:
Browse items you'd like to order
Step 2:
Use the 'Add to Cart' button to add your new exchange items to the cart.
Step 3:
Checkout as usual with the same email or phone number to complete your exchange order.
left to place order
Please note: Processing your exchange may take up to one minute after placing your order.