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TRY PRIMARY AT HOME

Choose up to 5 pieces to find the right fit and feel - $0 up front.

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Bye Bra Sculpting Breast Lifts
Bye Bra Sculpting Breast Lifts Sale price$75
Bye Bra Ultra Plunge Bra
Bye Bra Ultra Plunge Bra Sale price$80
Bye Bra Low Back Mid Waist Thong
Bye Bra Low Back Mid Waist Thong Sale price$60
Bestseller Else Bare Underwire Strapless Bra
Else Bare Underwire Strapless Bra Sale price$180
Bestseller Else Bare Underwire Longline Bra
Else Bare Underwire Longline Bra Sale price$160
Bestseller Else Bella Soft Triangle Bralette
Else Bella Soft Triangle Bralette Sale price$140
Else Bare Brief
Else Bare Brief Sale price$80
Bye Bra Low Back Bodysuit Short
Bye Bra Low Back Bodysuit Short Sale price$140
BestsellerMid-Year SaleExtra 15% OffSave 20% Else Nano Underwire Bra
Else Nano Underwire Bra Sale price$120 Regular price$150
Bestseller Else Bare Thong
Else Bare Thong Sale price$65
Mid-Year SaleExtra 15% OffSave 20% Nette Rose Argentina Triangle Bralette
Nette Rose Argentina Triangle Bralette Sale price$76 Regular price$95
SeamlessUStyleBra_Beige_safe
Bye Bra Seamless U-Style Bra Sale price$60
Love and Swans L’amour Bralette
Love and Swans L’amour Bralette Sale price$180
Else Bare Soft Plunge Bralette
Else Bare Soft Plunge Bralette Sale price$155
Bye Bra Low Back Mid Waist Short
Bye Bra Low Back Mid Waist Short Sale price$75
Mid-Year SaleExtra 15% OffSave 20% Nette Rose Argentina String Thong
Nette Rose Argentina String Thong Sale price$40 Regular price$50
Final SaleExtra 15% Off Love and Swans Easy Brief
Love and Swans Easy Brief Sale priceFrom $49 Regular price$80
Bye Bra Silicone Pull-Ups
Bye Bra Silicone Pull-Ups Sale price$45
Bye Bra Silicone Rabbit Bra Cups
Bye Bra Silicone Rabbit Bra Cups Sale price$45
Mid-Year SaleExtra 15% OffSave 20% Else Nano Soft Cup Plunge Bralette
Else Nano Soft Cup Plunge Bralette Sale price$112 Regular price$140
Else Bella High Waist Brief
Else Bella High Waist Brief Sale price$120
Bye Bra Low Back Mid Waist Brief
Bye Bra Low Back Mid Waist Brief Sale price$60
Mid-Year SaleExtra 15% OffOn sale Bye Bra Gala Bra
Bye Bra Gala Bra Sale priceFrom $48 Regular price$60
Bye Bra Low Back Bodysuit Thong
Bye Bra Low Back Bodysuit Thong Sale price$125

Bestsellers

These are the pieces our customers return for. Not because they are heavily promoted, but because they work — they fit consistently, wear well, and do what they were designed to do.

The bestseller list at Primary is a genuine reflection of what sells, across all the brands we carry. If you are new to Primary and not sure where to start, this is a reliable place to begin.

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TRY BEFORE YOU BUY
Try 2-5 items
Home try-on
 
1
Select Try Before You Buy
Use the Try Before You Buy button when selecting items.
2
Payment Hold
We'll reserve the order total on your card, creating a pending transaction, however you won't be charged yet.
3
Try at Home
You have 3 days to try everything once your order arrives.
4
Easy Returns
Pay for what you keep and return the rest. A $15 restocking fee is payable if all items are returned.
By continuing with your order, you agree to our  Terms and Conditions
mirra logo
TRY BEFORE YOU BUY
1
Select Try Before You Buy
Use the Try Before You Buy button when selecting items.
2
Payment Hold
We'll reserve the order total on your card, creating a pending transaction, however you won't be charged yet.
3
Try at Home
You have 3 days to try everything once your order arrives.
4
Easy Returns
Pay for what you keep and return the rest. A $15 restocking fee is payable if all items are returned.
By continuing with your order, you agree to our  Terms and Conditions
mirra logo
You're ready to select your exchange items
Welcome back to the store page. Here's what to do next:
Step 1:
Browse items you'd like to order
Step 2:
Use the 'Add to Cart' button to add your new exchange items to the cart.
Step 3:
Checkout as usual with the same email or phone number to complete your exchange order.
left to place order
Please note: Processing your exchange may take up to one minute after placing your order.