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The Case for Wire-Free

The Case for Wire-Free

The Case for Wire-Free
education

The Case for Wire-Free

What changes between an underwire and a wire-free bra, when each suits, and why Primary curates across both.

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What Regular and Support Sizing Actually Means in the Understatement Collection
education

What Regular and Support Sizing Actually Means in the Understatement Collection

Understatement's Regular and Support sizing, explained in plain terms — what changes between the two, and how to know which fits you.

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Bare

Understanding Sister Sizing and How to Use It at Primary Lingerette

What sister sizing actually means, how band and cup trade off against each other, and how to use it to find your fit — with real examples from the Else Bare Underwire Longline Bra.

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Select Try Before You Buy
Use the Try Before You Buy button when selecting items.
2
Payment Hold
We'll reserve the order total on your card, creating a pending transaction, however you won't be charged yet.
3
Try at Home
You have 3 days to try everything once your order arrives.
4
Easy Returns
Pay for what you keep and return the rest. A $15 restocking fee is payable if all items are returned.
By continuing with your order, you agree to our  Terms and Conditions
mirra logo
TRY BEFORE YOU BUY
1
Select Try Before You Buy
Use the Try Before You Buy button when selecting items.
2
Payment Hold
We'll reserve the order total on your card, creating a pending transaction, however you won't be charged yet.
3
Try at Home
You have 3 days to try everything once your order arrives.
4
Easy Returns
Pay for what you keep and return the rest. A $15 restocking fee is payable if all items are returned.
By continuing with your order, you agree to our  Terms and Conditions
mirra logo
You're ready to select your exchange items
Welcome back to the store page. Here's what to do next:
Step 1:
Browse items you'd like to order
Step 2:
Use the 'Add to Cart' button to add your new exchange items to the cart.
Step 3:
Checkout as usual with the same email or phone number to complete your exchange order.
left to place order
Please note: Processing your exchange may take up to one minute after placing your order.